Tag Archives: conference_sponsorship

On BlogHer

No, I didn’t go to BlogHer – for a few good reasons. It has nothing to do with me being a “him,” though. Largely, I stayed at home for Ponzi’s benefit. I didn’t want to take away from her experience at the event, as the BlogHer conference is ultimately about women in blogging – and she’s a woman who blogs. If I went, I’d do nothing more than (inadvertently) impose my own perspectives on the experience. I really believe she had a chance to learn more without me there.

Ponzi started blogging after watching me do it for a while – but she’s not a geek. I often drag her (term used loosely) to tech-centric events that she doesn’t care much about. BlogHer is a chance for her to mix and mingle with people who don’t eat, sleep, and breathe technology – and yes, those kinds of people really do exist! She’s a very independent thinker, and I have no doubt she’ll come home with several useful ideas and fun stories.

“Gnomedex” is starting to appear in a few BlogHer posts – a couple of them related to how Ponzi and I handle sponsors. Microsoft’s Conference Marketing, Part 2 and Definitely Femtastic should take a look at Microsoft Rewrote the “Rulesâ€Â? of Conference Sponsorship. It’s not easy to do a conference – but I must congratulate the entire BlogHer crew for pulling it off. I’ll be picking up Ponzi from the airport at Midnight tonight.