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Lee LeFever being interviewed by Molly Stanberry at Gnomedex, 2007, along with Chris Heuer and Randy Stewart.

Lee is the founder of Common Craft. Lee and Sachi are two passionate people and Common Craft is their company. Their product is explanation. Sachi LeFever is the project manager, video editor, and “chief party pooper”. She gets things done. Lee LeFever is the community consultant, communicator and idea guy. You can see the sum of his online world at leelefever.tumblr.com. Common Craft has been a consulting company since 2003. Lee has been working with online communities since 1999.

In their own words:

We use a simple format and real-world stories to make sense of complex ideas.
We’re interpreters. We present your products and services in plain English using short, unique and understandable videos in a format we call Paperworks. Our 100% original videos appear on The Common Craft Show and companies hire us to make videos for their web sites.

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Lee LeFever