This is a sponsored post written by me on behalf of Gillette. All opinions are 100% mine.
I had the opportunity to speak with the Director of Marketing for ADTRAN over the weekend. If you’ve not heard of them, you definitely need to pay attention. Independent tests have shown that when it comes to router performance, ADTRAN actually outperforms Cisco.
There was a whitepaper done by a gentleman who used to set up test methodologies. ADTRAN routers were run through a series of tests against Cisco routers. In short, three tests were done. One was Internet security. In that test ADTRAN outperformed the Cisco ISR g2 router by about a 285% increase in performance. You would think that routers in the similar price range would work about the same. However, that isn’t the case. The ADTRAN hardware is simply built better.
ADTRAN feels the tests prove they excel in three areas: operating system, patents in technology which allows data to move through the box quickly and their focus on small to medium markets. They’re making sure that they are offering a very robust feature set to address the needs of those market areas. You don’t want to pay for features you’ll never use – yet still leave room for future growth.
ADTRAN started about twenty-five years ago, and has a Cinderella story. They started by building one type of hardware out of an actual garage. The company grew out of that and now has two separate divisions.
Some of my audience is comprised of young geeks, but they don’t always know where to begin. The qualities that a company such as ADTRAN looks for includes the ability to do more than one thing. Don’t only focus on engineering… look at things such as marketing or management, as well.
What type of router are you using?
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