The newest expansion for World of Warcraft – Cataclysm – launched just a week ago to much fanfare. Blizzard Entertainment, the company behind the popular game, released day one sales figures today. Within 24 hours of launch, the game had sold an unprecedented 3.3 million copies… smashing records left and right. This means more than one out of four WoW subscribers bought the expansion within 24 hours of its release – making it the fastest-selling computer game of all time.
According to Mashable, “the iPhone 4 saw a paltry 1.5 million units moved in its first 24 hours; and only 2 million songs by the Beatles were sold during the entire week of that band’s iTunes premiere.” That shows you quite an interesting twist on just how many copies of the game sold on the first day.
Does these numbers really surprise you? The cinematic trailer – embedded above – received more than a million views during its first full day on YouTube. I’m told that the original teaser video for the expansion was released during BlizzCon 2009 – which fell during Gnomedex 2009. I later found out that more than half of our attendees sent their laptops and notebooks to the Blizz site to check out the expansion news while listening to speakers on our stage! This game is that popular amongst people of all ages, races and geek-levels. The fans are rabid – and rightfully so, I suppose.
I’ve never been a fan, you already know that. My assistant Kat is, though, and is in love with the expansion. She reports she’s only played about three total hours so far. She restricts herself to logging in on weekends if she doesn’t have other things (family stuff) going on. She well knows how easy it is to get sucked into game-playing when you’re supposed to be working!
Are you a WoW player? What do you think about Cataclysm thus far?