Tag Archives: cafe-world

Facebook and Zynga Like Each Other

Zynga is a major player on Facebook according to the millions of people who play Farmville or Mafia Wars. The games’ creator has been increasingly unhappy with the way things have been going lately, which prompted rumors all over the Internet as to whether the two would part ways. Today, though, the companies happily accepted each other as friends and signed a five-year deal. You can breathe easily now… your games aren’t going to leave your favorite social networking site.

Zynga has been dissatisfied with the cut of the profits that Facebook had been demanding. They also didn’t much like the tape put over their proverbial mouths when FB cut off several ways that the gaming company could contact potential game players. This caused Zynga to purchase even more ads than they already had spread out on the site. While the details of the deal have not been made public, I suspect that Facebook sweetened the pot in the advertising area. I cannot think they would lower the amount of revenue they would take in. It’s more believable to think that Zynga is getting a nice deal on ad rates – or perhaps even free advertising.

After all, if Zynga were to take their games and go home, how many people would continue to log in to Facebook every day? There are an awful lot of people out there rabid about their farms, cafes and mafia characters.

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Blizzard Cashes in on Virtual Game Spending

I think I am in the wrong line of business. I knew already that Facebook’s Farmville was a huge hit. Every time I log into the site, I see people harvesting their crops and begging me to fertilize them. I’ve also seen people cooking up delicious things in their restaurants on Cafe World. I’ve heard (and read) that you can use real money to advance yourself in these games. I had no idea, though, just how huge of a market this is until now.

The people behind World of Warcraft, Blizzard Entertainment, struck gold this week – literally. In the past, they have occasionally offered limited-edition virtual pets for sale in their online store. Pay Blizz some real money, and you can have yourself a seriously cool pet on the toon of your choosing. This week, the geniuses introduced a new Celestial Steed, which allows you to “travel in style astride wings of pure elemental stardust.” I’ll admit that the steed is pretty cool looking. But I can’t see paying twenty-five real dollars for it if I was already paying fifteen every month just for the privilege of playing the game.

Apparently, one heck of a lot of people disagree with me, though. Blizz is reporting that in the first four hours that the mount was available they made an astonishing two MILLION dollars just off of that pet alone. That is over eight-thousand smackers per minute.

The mount doesn’t give a player any advantages in the game over other subscribers. It simply looks cool. Who knew that you could make a fortune in moments through a virtual game? I need to put my brain to work to come up with one of my own.

Photo courtesy of MMO Champion and Blizzard Entertainment.

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