branding
Chris Pirillo vs Lockergnome Logos
For the longest time, I’d been using the registered Lockergnome logo for my projects. Then, someone designed a “cool” Chris Pirillo logo – and I started to use that one with more personal endeavors. Dunno. I’m having fun with both of ‘em! One’s a bit more cartoony, and the other is a bit more comicky. [...]
Your Audience Doesn’t Know About You
For months, I’ve been claiming that brand is becoming increasingly decentralized – and emails like this further prove it: My name’s Ewan and I’m in rainy Scotland, in the UK. I just wanted to let you know that I’m a fan of your show and tell you how I got into it. I don’t usually [...]
Microsoft Windows Accurate Naming Platform
Which sounds more exciting to you: “Atlas” or “ASP.NET 2.0 AJAX Extensions?” I certainly understand the need for having descriptive product names – but I still call “Windows Presentation Foundation” by its original (beta) title. Not only is “Avalon” easier to type, but it’s easier to remember as well. Why does Microsoft suck at naming [...]
