branding

For the longest time, I’d been using the registered Lockergnome logo for my projects. Then, someone designed a “cool” Chris Pirillo logo – and I started to use that one with more personal endeavors. Dunno. I’m having fun with both of ‘em! One’s a bit more cartoony, and the other is a bit more comicky. Dean Bailey took the time to share his thoughts regarding the use of these logos on real-world products. His email gave me a few chuckles…

Read more on Chris Pirillo vs Lockergnome Logos…

For months, I’ve been claiming that brand is becoming increasingly decentralized – and emails like this further prove it:

My name’s Ewan and I’m in rainy Scotland, in the UK. I just wanted to let you know that I’m a fan of your show and tell you how I got into it. I don’t usually have the time unfortunately to stay in the chat room or watch the live stream but I do drop by occasionally and I watch the videos through the RSS feed in Firefox. The reason I became interested in the show was through the laptop giveaway. I didn’t “apply” to win the laptop, but I think I was looking for a laptop at the time (still am, think I want a MacBook :D). and somehow I stumbled upon to your giveaway and followed the links back to your main site and the live stream. I think it’s a pretty interesting setup you’ve got going, and whilst I find I already know a lot of what you cover in the videos, they’re still entertaining and usually present a different angle from what I’m used to. I’m actually a student at high school (17), and I do a lot of technical stuff within the school and do advanced higher computing studies as well.

Read more on Your Audience Doesn’t Know About You…

Which sounds more exciting to you: “Atlas” or “ASP.NET 2.0 AJAX Extensions?” I certainly understand the need for having descriptive product names – but I still call “Windows Presentation Foundation” by its original (beta) title. Not only is “Avalon” easier to type, but it’s easier to remember as well. Why does Microsoft suck at naming things? Simple: partners and platforms typically come before the user.

Read more on Microsoft Windows Accurate Naming Platform…