brand
PepsiCo Raises the Bar with Social Vending System
Companies everywhere are rushing to engage their customers. They’re figuring out how critical social media is to their business and they’re doing something about it. Every day, I read about which brands are building what types of community. No one, however, has even come remotely close to what PepsiCo is doing. The soft drink giant [...]
Archive the Tweets That are Important to You
Tweets are archived for all of eternity in many different places. The problem is, there are millions and millions of them. How the heck are you ever going to find the ones that are actually important to you? Plexipixel and Microsoft’s MIX Online have teamed up together to bring you a whole new way of [...]
Disclosure and Compliance Made Easy
On December 1, 2009, the Federal Trade Commission began requiring bloggers and social media gurus to make full disclosure statements. This was done to “protect consumers from potentially misleading information.” Many of us in the blogosphere had been doing this for quite some time, as we believe in transparency. I know that I personally have [...]
Chris Pirillo vs Lockergnome Logos
For the longest time, I’d been using the registered Lockergnome logo for my projects. Then, someone designed a “cool” Chris Pirillo logo – and I started to use that one with more personal endeavors. Dunno. I’m having fun with both of ‘em! One’s a bit more cartoony, and the other is a bit more comicky. [...]
What is Brand Loyalty?
This is Mark Davidson’s submission for the HP Magic Giveaway. Feel free to leave comments for this article as you see fit – your feedback is certainly welcomed! If you’d like to submit your own how-to, what-is, or top-five list, you can send it to me. Views and opinions of this writer are not necessarily [...]
Where Can You Download a Company Brand or Business Logo?
Add to iTunes | Add to YouTube | Add to Google | RSS Feed What happens when you need to find a graphic… let’s say a logo for a company? You might go online and do an image search. The problem with that is that you’re not finding the high-quality logos that you most likely [...]
Your Audience Doesn’t Know About You
For months, I’ve been claiming that brand is becoming increasingly decentralized – and emails like this further prove it: My name’s Ewan and I’m in rainy Scotland, in the UK. I just wanted to let you know that I’m a fan of your show and tell you how I got into it. I don’t usually [...]
Microsoft Windows Accurate Naming Platform
Which sounds more exciting to you: “Atlas” or “ASP.NET 2.0 AJAX Extensions?” I certainly understand the need for having descriptive product names – but I still call “Windows Presentation Foundation” by its original (beta) title. Not only is “Avalon” easier to type, but it’s easier to remember as well. Why does Microsoft suck at naming [...]
Digg is Worth More than $60m
The Kevin Rose cover story in BusinessWeek magazine has been receiving a lot of attention in the blogosphere. The cover claims that “This Kid Made $60 Million In 18 Months.” Pundits are largely taking umbrage, as collected by ValleyWag: How Paul Scrivens, Mike Rundle, Colin Devroe, and Tyme White All Made Billions In 12 Months [...]
Decompressing
OMG, I don’t know where to begin. I have so many posts that need to be written, and so many emails that I need to respond to within the next couple of days. I love the Lockergnome community dearly, but I absolutely [insert stronger-than-love word here] the Gnomedex community – two separate communities with very [...]
