For months, I’ve been claiming that brand is becoming increasingly decentralized – and emails like this further prove it:

My name’s Ewan and I’m in rainy Scotland, in the UK. I just wanted to let you know that I’m a fan of your show and tell you how I got into it. I don’t usually have the time unfortunately to stay in the chat room or watch the live stream but I do drop by occasionally and I watch the videos through the RSS feed in Firefox. The reason I became interested in the show was through the laptop giveaway. I didn’t “apply” to win the laptop, but I think I was looking for a laptop at the time (still am, think I want a MacBook :D). and somehow I stumbled upon to your giveaway and followed the links back to your main site and the live stream. I think it’s a pretty interesting setup you’ve got going, and whilst I find I already know a lot of what you cover in the videos, they’re still entertaining and usually present a different angle from what I’m used to. I’m actually a student at high school (17), and I do a lot of technical stuff within the school and do advanced higher computing studies as well.

Anyway, I digress. I just wanted to drop you a line to say how I got into the show (that might help you “target your marketing” as it were), and to encourage you to keep up the good work. I understand you probably get a lot of emails every day so don’t worry if you don’t have time to reply, but if you get the chance it would be nice to hear from you.

If you’re a videocaster, podcaster, videoblogger, etc. – you need to have a live presence, and you need to be pushing your stuff onto YouTube in some capacity. Your audience is still trying to discover you, but you have to go to where THEY are and not expect them to come to you in any other way.

Your Audience Doesn’t Know About You