Your Audience Doesn’t Know About You
For months, I’ve been claiming that brand is becoming increasingly decentralized – and emails like this further prove it:
My name’s Ewan and I’m in rainy Scotland, in the UK. I just wanted to let you know that I’m a fan of your show and tell you how I got into it. I don’t usually have the time unfortunately to stay in the chat room or watch the live stream but I do drop by occasionally and I watch the videos through the RSS feed in Firefox. The reason I became interested in the show was through the laptop giveaway. I didn’t “apply” to win the laptop, but I think I was looking for a laptop at the time (still am, think I want a MacBook :D). and somehow I stumbled upon to your giveaway and followed the links back to your main site and the live stream. I think it’s a pretty interesting setup you’ve got going, and whilst I find I already know a lot of what you cover in the videos, they’re still entertaining and usually present a different angle from what I’m used to. I’m actually a student at high school (17), and I do a lot of technical stuff within the school and do advanced higher computing studies as well.
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