I had a discussion last night with a long-time prominent blogger. During our conversation, we naturally strayed towards writing and community building, topics with which we are both very familiar. This is someone who puts out extremely high-quality content on a daily basis. He is constantly pushing the limits, drawing in new people with his wisdom, humor and beautiful style. I couldn’t help but ask how the heck he manages to maintain his blog with such consistency year after year. I was quite relieved with the answers given.
I’m not the only person out there in blogger-land who sometimes wonders what the heck I’m doing this for. It’s not only me who feels that it’s insanely difficult to make your voice heard above the crowd, nor am I the first person to think that I must be nuts to keep going. My friend not only experiences these same thoughts and feelings, he pointed to many other well-known writers who are in the same boat. We’re all rowing as hard as we can to reach shore. I’m starting to think, though, that that shoreline shouldn’t be our goal.
Reaching the shore means the end of a journey. I don’t know about you, but I think my trip is still in its early stages. There is so much out there I want to see, do and conquer online, both personally and professionally. Why am I trying so hard to get my feet back on solid ground? I’m not adrift or lost at sea… I’m merely checking out previously uncharted territories to figure out where all I may fit.
Burnout is a common theme amongst us all. Fear of never “making it” haunts each of us on a daily basis. We’re pushing ourselves every day to try and write more, be more creative and stand out. We pretend to be friends with those who we “compete” against instead of creating actual connections and relationships. That needs to end. We are alienating each other instead of developing bonds which will in turn make us stronger.
We shouldn’t be competing with anyone other than ourselves. Blogger A and Writer B can both be wildly successful – even if they write about the exact same thing. There are billions of people online and I’m pretty sure they each visit more than one website. Having real friendships with other writers allows you to stretch your mind in different directions. It can and will open up new possibilities for your writing style and rang of topics. Debating current issues with your peers – whether you’re discussing politics or tech – can strengthen the influence you have with your own readers.
One of the biggest keys to maintaining the level of output we expect of ourselves is to remember that we are not alone.