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Word on the street is that Best Buy is now requiring applicants to not only be on Twitter – but to have at least 250 followers, as well. When I read this, my mouth hit the floor. In effect, the company thinks that hiring people with a large Twitter following will garner more business for them. How ludicrous is this? It’s not up to an employee to send out tweets and bring in business to a company like Best Buy. For one thing, what if a person chooses not to have that many followers? Not everyone is on Twitter to see if they can win the race for having the most followers. Some people actually use it only to follow interesting people and entities themselves, not caring whether others follow them back. Some of those same people never even update their own timeline. They choose, instead, to simply use Twitter to read the latest news, and keep up with what’s hot in the marketplace.

Read more on Can a Company Take Social Networking too Far?…

In prepping for my talk at BloggerCon tomorrow, I thought I’d incite a riot tonight. Most of the world won’t be there, but you can tune into the live stream at some point right after lunch (when I’ll be leading the discussion). I put all of this in tonight’s Lockergnome report for the Windows Fanatics channel, but I figured it was worth repeating here… where I’m likely to get flamed out of existence.

Read more on Users vs. Developers…