During my trip to SXSW last week, I spent some time at the AMD campus. I was able to talk briefly with Raymond from the AMD Product Marketing Group. I had heard that AMD has a vision for Vision, and wanted to get more information for all of you. It’s a difficult process to buy a new computer these days, with all of the choices there are. AMD Vision was created to simplify that process for you.
When a consumer walks into a store, they typically have ideas as to what they want to buy. Vision, Vision Premium and Vision Ultimate designations are similar to “good”, “better” and “best” hardware configurations. What this will do is give the purchaser a much better idea of what they will get with any particular model, to help them decide if it is the right one for them.
Even without knowing a model number, people can compare models against each other by using the Vision designation. People don’t necessarily care about the tech terms, such as “gigabyte”. They want to be able to look at something, and just know it will work for them. With this program, it’s simple for an average computer user to figure out what is what, and what will do the job.
For instance, let’s say a woman walks into the store and needs to buy a notebook that will allow her to surf the web and watch movies. The Vision line would be perfect for that. However, if she also needed to do some light video processing, she would be better off choosing the Vision Premium model. If she’s a power user who does a lot of processor-intensive work (or even a gamer), she’ll need to go with a machine designated with the Vision Ultimate tag.
This is the vision of Vision – to simplify the buying process, and make it more intuitive. AMD has been seeing very positive results with this program. People understand what they are trying to convey, and are using it to their advantage.
From what I’ve seen, I have to agree. Vision is fantastic, and I highly recommend using this system when you are looking to buy your next computer.
I appreciate the folks at AMD sponsoring my trip to SXSW, and giving me the opportunity to get important product information to our community.
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