Tag Archives: Advertising

Is Online Radio Killing Traditional Radio Advertising?

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The differences between traditional radio and Internet radio are pretty vast. Yes, they are both audio. Everything else is merely the mechanism and limitations of the delivery. With a traditional radio, you can flip between bands and frequencies. You hope to pick up some kind of signal with your antenna that may be within range. With Internet radio… your Internet connection is your antenna. You have no limitations on what you can find.

When we talk about radio, we are talking about some kind of audio, usually live. Online radio is kind of the future of radio. Some argue that Satellite radio is the future, but I disagree. As more and more cars have the ability to connect to the Internet, they will start utilizing Internet radio. I received an email recently from Brian, who asked about more information on Online radio advertising. He had to do a research paper.

What I do here with my live video feed isn’t exactly radio. However, since there is audio and it’s being streamed live… there are similarities. When I have dealt with sponsors in the past, not only have I been transparent about those sponsors. I’ve also used certain hooks that traditional radio has. For instance, if you want a domain name, you want to go to GoDaddy. However, if you want to save 10%, you’ll use the code Chris or Chris1 or Chris2 or even Chris3. Same thing with GoToMeeting. When you do these things, that lets my sponsors know that you found out about them through me. They then know that I am connecting with my audience, and the money they spent to advertise with me was worth it.

Online advertising honestly isn’t that much different than traditional. The only thing that is different is the delivery method. It’s still audio… in some cases it’s more than audio. The audience will be larger with Internet radio, actually. What’s compelling about radio is that it’s live. You need to understand that with Internet radio, you are no longer limited by your antenna. You are only limited by your creativity and talent. When you match that talent with sponsors, you’re going to be happy, with far less overhead. The onus will be on you to draw in and retain an audience to listen to or watch your content.

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Public Relations (PR) and the Blogosphere

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I don’t mind PR agents, really. There are some – and their approaches – that I DO mind. There’s a fine line that a lot of PR people don’t realize is there. I’m now being asked by a journalist to give my thoughts about PR and their direct role within the Blogging the community. The question, specifically is “Is it reasonable for PRs to target the Blogging community?”.

A blog in itself isn’t a “community”. There are subsets of types of blogs and genres. They themselves are communities. The bottom line is that I am not a journalist. I’m a columnist, yes. I’m a blogger. I’m a video caster. I help other people blog. I don’t know how you’d classify me. The one thing I am is that I”m not a media agency. I’m just someone who enjoys Technology.

I think it’s reasonable for PR people to contact bloggers, yes… with these five things in mind.

  • Be transparent, and expect transparency in return. Don’t email us pretending you’re someone you’re not. Be up front, and honest about what you’re after. You’ll have a much better shot at getting us on your side or promoting your product(s) and services.
  • Don’t ask for links. It’s rude to just ask us to give you a link. If I’m interested, I’ll talk about it, and link to it. But for you to just send me a message and ask me to “embed this link”… is just not cool.
  • Be proactive with review links or products. The only way to really get me to talk about your item(s) is to put something in my hand. Give me something to review. Send me coupons or savings I can pass along to my community.
  • Know who they are, and why they matter. Don’t just send out some generic email. Make sure you put something into your approach that shows you really DO read my blog, don’t just state it.
  • Keep it short and sweet. No. Press. Releases. Scan… delete. Software, if you don’t offer me a review code, then it’s deleted. If it’s hardware without a review sample… delete. Maybe you should post your press releases on Twitter.

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Microsoft: Give me a Million Dollars to market Windows Vista for you

No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending.

It’s a crazy idea. It’s insane.

You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to begin illustrating Vista’s biggest strengths and benefits:

  • The new Start Menu can help you find things faster
  • Fast USB sticks can speed up your system instantly
  • Program-independent volume control will keep your sounds in check
  • The Windows Explorer exposes tons of file metadata
  • Parental controls will keep Mom and Dad happy
  • Checking for updates and problem solutions has never been easier
  • Guided Help takes interactive learning to the next level
  • Both wired and wireless network management are smarter
  • There’s an infinitely more stable video driver model in place
  • Hardware-accelerated eye candy on the desktop is awesome

It’s not just about selling a new operating system, though! You have to let people know where they can find help during this transitional period – when their software and/or hardware might not work like it used to work in XP. If you don’t address those issues head-on, Windows will start bleeding mindshare like never before.

C’mon. If you accept my proposal, I bet I’ll get more press for you than theiap.org did – and I’m guessing you spent more than a mil on that alone. Moreover, I’m guessing that some Macs were used for production. Does your marketing team know Windows intimately – do they know how Vista is relevant for the average user?

And if you don’t bite, maybe an OEM will…

StumbleUpon: Real or Fake?

We received an email this morning from Brooke Tessman, Director of Advertising Sales for StumbleUpon.com. At first, I thought it was a “normal” sales call. Then, I started to think about what she was saying:

StumbleUpon offers a unique opportunity to reach the targeted audience you’re searching for. Discover great websites, videos, pictures and more-all according to your interests. Send your website or video directly to people who want to see your content. StumbleUpon shows your website or video directly to interested web surfers who have already expressed a strong interest in similar content.

Target the exact audience you want. Target visitors by category, location, age, and gender. Get valuable feedback from real people. See how many people rated your content “thumbs-up” or “thumbs-down”. Interested in learning more about StumbleUpon advertising opportunities?

What I’m interested in learning more about is… do StumbleUpon users realize they may be stumbling upon paid placements?

The Politics of Security

Online Security is important. Flickr users in China, Iran, and Iraq feel the same way I do – though Microsoft employees in Lebanon and Israel don’t (since they’re all on the Mac). An Online Search for the keyword yeilds few results, so perhaps we’re in need of more Education – or more Firefox Advertising from the Bush Administration?