Advertising
Turn Your Home Into a Billboard
Times are tough and the economy stinks. We already know this. More people are having their homes foreclosed than ever before. The homeless rate is continuing to skyrocket. Jobs are being lost and homes are sitting empty because no one can afford to buy them – even at reduced auction prices after the bank has [...]
Is Bad Advertising a Good Thing?
For years, many ad execs and PR reps have held to the old adage that bad publicity is a good thing: it keeps a company (or person) in the spotlight. Even if the news making the rounds is bad, people are talking about it. Celebrities will often have well-placed “rumors” published in order to make [...]
Why is Your Identity So Marketable?
Add to iTunes | Add to YouTube | Add to Google | RSS Feed During Gnomedex, we asked the audience to put ideas on a whiteboard to tell us what types of spontaneous talks they would be interested in hearing. Privacy is a hot issue, and someone asked the question: “Why is my privacy so [...]
How Far Will Online Advertisers Go?
After watching a video recently where I discussed online ads with a caller, Max sent the following email to me. He makes several valid points about the state of advertising on the web and why we should all maybe look at things from a different perspective than what the caller presented. First of all, I’ll [...]
How To Use Google to Land Your Dream Job
Alec Brownstein was bored with his job. He wanted a challenging new position with a top creative firm. Googling his favorite creative heroes one day, he noticed that none of the results had sponsored ads attached to them. Brownstein bought Google ad words for the creative directors’ names, which cost him $6. “No one else [...]
Disclosure and Compliance Made Easy
On December 1, 2009, the Federal Trade Commission began requiring bloggers and social media gurus to make full disclosure statements. This was done to “protect consumers from potentially misleading information.” Many of us in the blogosphere had been doing this for quite some time, as we believe in transparency. I know that I personally have [...]
Improve Your Website
Add to iTunes | Add to YouTube | Add to Google | RSS Feed Devir has created another excellent screencast for all of you. This time, he took a trip back in time to show you how my website looked back in 2002. It’s a TAD different these days, I know. The point is to [...]
Unraveling the Mysteries Surrounding Community
After watching my What is Community presentation, Seth sent a long and very well thought-out email to me. He voiced his agreement with many of the things I had spoken about, and told me I had inspired him to start delving deeper into life online and to try and unravel what he feels are the [...]
WidgetBucks
Add to iTunes | Add to YouTube | Add to Google | RSS Feed I recently attended the WTIA Fast Pitch Forum & Technology Showcase. The conference featured two dozen of the of the hottest technology companies in Washington presenting their business in a competition for “Best In Show”. WidgetBucks was one of the presenters. [...]
Have You Called an Internet Advertising Phoul on Phorm?
Add to iTunes | Add to YouTube | Add to Google | RSS Feed I don’t mind advertisers, so long as they are advertising something I would care about. I notice Marketing campaigns all the time. Overall, they don’t annoy me. I know people treat advertising differently than they treat other things in life. It’s [...]
Is Online Radio Killing Traditional Radio Advertising?
Add to iTunes | Add to YouTube | Add to Google | RSS Feed The differences between traditional radio and Internet radio are pretty vast. Yes, they are both audio. Everything else is merely the mechanism and limitations of the delivery. With a traditional radio, you can flip between bands and frequencies. You hope to [...]
Public Relations (PR) and the Blogosphere
Add to iTunes | Add to YouTube | Add to Google | RSS Feed I don’t mind PR agents, really. There are some – and their approaches – that I DO mind. There’s a fine line that a lot of PR people don’t realize is there. I’m now being asked by a journalist to give [...]
Microsoft: Give me a Million Dollars to market Windows Vista for you
No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending. It’s a crazy idea. It’s insane. You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to [...]
StumbleUpon: Real or Fake?
We received an email this morning from Brooke Tessman, Director of Advertising Sales for StumbleUpon.com. At first, I thought it was a “normal” sales call. Then, I started to think about what she was saying: StumbleUpon offers a unique opportunity to reach the targeted audience you’re searching for. Discover great websites, videos, pictures and more-all [...]
The Politics of Security
Online Security is important. Flickr users in China, Iran, and Iraq feel the same way I do – though Microsoft employees in Lebanon and Israel don’t (since they’re all on the Mac). An Online Search for the keyword yeilds few results, so perhaps we’re in need of more Education – or more Firefox Advertising from [...]
