Advertising

After watching my What is Community presentation, Seth sent a long and very well thought-out email to me. He voiced his agreement with many of the things I had spoken about, and told me I had inspired him to start delving deeper into life online and to try and unravel what he feels are the mysteries in relation to communities. Seth produces webinars, and has been working hard on building a community of his own. He has heart – and is passionate about what he’s doing. For him, it’s truly about helping people, and not about fame or money. Seth has several questions about how to help his community grow. Instead of writing an email back to him, I decided to post his questions here – for my community to answer. This allows Seth to gain several different perspectives. It will also hopefully help others who may have some of the same concerns and questions to learn for themselves.

Read more on Unraveling the Mysteries Surrounding Community…

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I recently attended the WTIA Fast Pitch Forum & Technology Showcase. The conference featured two dozen of the of the hottest technology companies in Washington presenting their business in a competition for “Best In Show”. WidgetBucks was one of the presenters. WidgetBucks is a vertical shopping ad network that helps publishers and bloggers optimize their earnings.

Read more on WidgetBucks…

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I don’t mind advertisers, so long as they are advertising something I would care about. I notice Marketing campaigns all the time. Overall, they don’t annoy me. I know people treat advertising differently than they treat other things in life. It’s a necessary evil. People are usually happy when they get a good deal. That’s why I have been actively posting coupons for awhile now, and have even set up a Coupon Search Engine for all of you to use.

Read more on Have You Called an Internet Advertising Phoul on Phorm?…

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The differences between traditional radio and Internet radio are pretty vast. Yes, they are both audio. Everything else is merely the mechanism and limitations of the delivery. With a traditional radio, you can flip between bands and frequencies. You hope to pick up some kind of signal with your antenna that may be within range. With Internet radio… your Internet connection is your antenna. You have no limitations on what you can find.

Read more on Is Online Radio Killing Traditional Radio Advertising?…

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I don’t mind PR agents, really. There are some – and their approaches – that I DO mind. There’s a fine line that a lot of PR people don’t realize is there. I’m now being asked by a journalist to give my thoughts about PR and their direct role within the Blogging the community. The question, specifically is “Is it reasonable for PRs to target the Blogging community?”.

Read more on Public Relations (PR) and the Blogosphere…

No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending.

It’s a crazy idea. It’s insane.

You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to begin illustrating Vista’s biggest strengths and benefits:

Read more on Microsoft: Give me a Million Dollars to market Windows Vista for you…

We received an email this morning from Brooke Tessman, Director of Advertising Sales for StumbleUpon.com. At first, I thought it was a “normal” sales call. Then, I started to think about what she was saying:

Read more on StumbleUpon: Real or Fake?…

Online Security is important. Flickr users in China, Iran, and Iraq feel the same way I do – though Microsoft employees in Lebanon and Israel don’t (since they’re all on the Mac). An Online Search for the keyword yeilds few results, so perhaps we’re in need of more Education – or more Firefox Advertising from the Bush Administration?

Read more on The Politics of Security…