How Far Will Online Advertisers Go?

Oct 5, 2010 | One Comment

After watching a video recently where I discussed online ads with a caller, Max sent the following email to me. He makes several valid points about the state of advertising on the web and why we should all maybe look at things from a different perspective than what the caller presented. First of all, I’ll [...]

Why I Think Apple’s iAd Sounds Amazing

May 10, 2010 | No Comments

Add to iTunes | Add to YouTube | Add to Google | RSS Feed Apple has made a way for advertisers and sponsors to support free apps – but in a way that makes people want to click. iAd essentially makes the ad itself into another app. That iAd is an app that is embedded [...]

Tempting You to Click

Nov 25, 2009 | 2 Comments

Online advertising is so pervasive that most people barely glance at it. Advertising has become part of the Internet landscape. One way that advertisers are hoping to stir interest is to put their advertising on social network sites like Facebook and Twitter. For example, on Twitter, you would see someone you follow post a link. [...]