After watching a video recently where I discussed online ads with a caller, Max sent the following email to me. He makes several valid points about the state of advertising on the web and why we should all maybe look at things from a different perspective than what the caller presented.
First of all, I’ll tell you my thoughts on the matter. I don’t know who you were talking to but the part where he says people don’t look at ads are just wrong. Him, you, and I all probably skip ads and ignore them completely. But just because he skips and ignores ads doesn’t mean he speaks for the general population. The obvious statement which you pointed out is that “if advertising didn’t work, they would have stopped a long time ago.”
Obviously it works, and they’re getting LOADS more than a percentage of the population. Secondly, you mentioned how you purchased insurance for one of your dogs, and then insurance ads followed you around. This is part of a flaky system of advertising collection that basically targets YOU for specific ads. NPR recently ran an interesting story about this behavior which is both interesting and scary.
This is avoidable by deleting cookies, other protections, etc. but the majority of average computer users don’t even know what a cookie is (although this is changing with the new generations) and they get followed around by these ads no matter what sites they go to. Not to give you a conspiracy theory vibe, but this is orchestrated, planned, targeted advertisement. Your ad A list is sold to lots of different ad companies without you even knowing about it in the first place.
Overall I hate ads, and would happily pay to get rid of them. Look at it this way: TV and Cable evolved with ads, and then we got premium channels like HBO and Cinemax which have no ads, but cost a lot of $$. Then we got DVRs which cost an extra fee monthly so we can record and fast forward our favorite TV shows. My guess is in the future we will just get TV shows on demand by purchase and advertisement will be phased out of television content. If it isn’t, I’d pay the premium fees for no ads.
Apple is pushing to bring interactive iAds which I love because they’re not flashing and annoying. They’re starting their iAd brand with the idea that you WANT to view these ads because they’re not inherently obnoxious from the start. As we’ve heard from some rumors, Apple is keeping a tight leash on their ad content. I believe their motivations are to move advertisement from something you mute and block to something you see and want to click on.
It seems that companies are used to the easy cheap Internet ads that flash and bother people while they’re trying to read an article or look at some Facebook photos. My point is, companies are going to have to sacrifice a little bit to remain in the advertising position that they are in. I disagree with your caller that only a small percentage of people actually look/click on the ads. However, I feel that if advertising companies continue on their current path for the Internet market, they will find themselves there.
What are your thoughts? Do ads really annoy you that much? What do you feel is a viable solution? Thanks, Max, for sharing your thoughts with us.
Apple has made a way for advertisers and sponsors to support free apps – but in a way that makes people want to click. iAd essentially makes the ad itself into another app. That iAd is an app that is embedded inside of your download. Potentially, you’re getting a second app for free. They demonstrate something an advertiser might do.
If I were an advertiser, I would be thrilled to have a platform like this. I could create a small game – or even a series of games – which showcase my product in some way. This would give the user a good reason to click on the ads. Everyone loves to play games, right? If it’s interesting enough, the engagement will be higher. Bumping up the emotional factor is a big deal when it comes to advertising.
I think this iAd platform is awesome. I think we’ll see some pretty amazing mini-apps inside of our regular apps. This goes so far beyond a normal text link ad or even a banner. We’re talking about advertising being apps themselves. Don’t fool yourself: if you already have an Apple product, the chances that you have already downloaded an advertisement already are really high. Every single brand on iTunes is an ad of some sort.
People who are kicking and screaming about the iAd platform are the ones who throw a fit when an app costs a buck. They’ll either complain about paying a dollar… or about having a free app that has an advertisement. Nothing is free, folks. Get over yourself already. If you’re going to have a free app, then you’re going to have advertising. If you don’t want ads, try paying for an app.
I’m looking forward to this because advertisers have a chance to be engaging, relevant and creative. They get to do truly unique things, and think outside of the box. That, my friends, is priceless as far as I’m concerned.
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Online advertising is so pervasive that most people barely glance at it. Advertising has become part of the Internet landscape. One way that advertisers are hoping to stir interest is to put their advertising on social network sites like Facebook and Twitter. For example, on Twitter, you would see someone you follow post a link. A click leads to advertising. This has been called in-stream advertising. It carries the weight of someone with whom you have some familiarity online, and it increases the chances that you will click and look at that link.
This type of advertising also provides hackers and criminals another way to access your computer. That person you follow online may have his/her account hacked and may be unknowingly serving up malicious links.
This is just one scheme to deliver malware to your computer. By the time this paragraph is read, there will be new means to spread malware. The daily news will trigger another flood of malware. There is no doubt that the criminals are fast and creative. There are big dollars to be had and easy targets to be found online.
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You may hear the argument from these people that they are careful online. However, no one can be vigilant 100% of the time. There are drive-by downloads that can install malware on your machine, without your even having to click a link. Sometimes, a person is just tired and errors are made. Hackers count on such errors and an absolutely necessary protection is an excellent security regime on your computer. You should have an anti-virus, a firewall, and at least one anti-spyware program running at all times. For an anti-spyware program, we are recommending SUPERAntiSpyware. We have an excellent deal for you that offers real time protection:
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