Tag Archives: ad-campaign

Samsung Tosses a Free Galaxy S to Select iPhone Users

In what I feel is an absolutely genius move on their part, Samsung is offering free Galaxy S devices to well-placed (and frustrated) iPhone users. With “Antennagate” still looming large above us, Samsung has stepped up their game in proving that they feel their device is better.

I happen to have one of these beauties in my possession already, and I love it. This is the best all-around Android device I have used thus far. Samsung feels that if you’re suffering from dropped calls and reliability issues on your iPhone 3GS or iPhone 4 you’ll find a better experience with the Galaxy S. They believe in this so much that they are reaching out to ticked-off people on Twitter to offer them a Galaxy S of their very own – at no cost.

In a press statement, Samsung says: “Recently there has been a real increase in online activity from consumers dissatisfied with some of our competitors’ products. We decided to contact a cross section of individuals to offer them a free Samsung Galaxy S as a replacement, as we’re confident that once people have the phone in their hands, they’ll see how impressive it is for themselves.”

The campaign is being handled from the samsungukmobile account on Twitter. Whoever is behind the screen name is busy monitoring tweets, such as the one sent by Tiffany Nieuwland recently. She reported being tired of dealing with dropped calls and inability to even use her iPhone 4 at all. Samsung reached out to her and offered a new Galaxy S. Tiffany reported being skeptical, but anxious to give an Android device a go. After confirming the legitimacy of the campaign, she happily accepted the device.

This marketing campaign may seem a bit unconventional and even weird to some of you. However, I truly do believe it is the best thing that the team at Samsung could have cooked up. My only concern is in wondering how many of the dropped call issues are directly related to the iPhone itself – and how many are due to the ever-lovely AT&T network. Let’s hope all of these happy new Galaxy S owners don’t experience the same issues since they will continue to be stuck on their current network and plans.