Tag Archives: ad-app

Zumobi Network Brings App Within App Ads

This is a guest post written by Matt Gamboa.

The Zumobi Network is the creator of several free mobile applications across multiple platforms. Because of their creation of rich mobile apps, they’ve been able to partner with brands such as HP, MSNBC, Southwest Airlines, and Mercedes-Benz to acquire premium ad sponsorships.

The idea is simple. Create great consumer mobile apps that draw lots of downloads, and partner with big-named brands to provide guaranteed and exclusive advertisement placement within the app. These ads are often rich in media themselves and Zumobi likes to call the term an “app-within-an-app.” An example of this is Mercedes-Benz having exclusive ad placement in the MOTOR TREND app, created by Zumobi. This proprietary technology is called BrandBlast.

Having 12 apps in the top 10 on iTunes of their respective category, it’s not surprising companies with lot’s of money to spend on advertising flock to the Zumobi Network. The company has proven they can create well-designed mobile applications that draw lots of interest and hits/uses per day. Their app portfolio includes the official apps for MSNBC, the Today Show, MOTOR TREND, Inside Xbox 360, TLC, and REI. Recently, Zumobi was featured in Fast Company magazine to highlight the reasons to choose a premium mobile app network such as them.

If you’re a developer, you should check out Deploy 2010 on Monday, November 08, 2010 from 9:00 AM – 5:30 PM (PT). Deploy 2010 is an all-inclusive conference for technology builders to give you new tools to create the applications of tomorrow. The conference will be held at the Bell Harbor Conference Center in Seattle.