I just don't get it; I don't understand why Spongebob Squarepants is a runaway hit. What's more, how did the cartoon become so popular with adults?! I can't see the allure of Spongebob. He has square pants, I understand – but he's nothing more than a sponge… named Bob?

SpongeBob is a sea sponge who lives with his pet snail, Gary, in a fully furnished, two bedroom…pineapple, and has an unusual love for his job as a fry cook at the Krusty Krab. SpongeBob is as optimistic, earnest, and well-meaning as a sea-dwelling sponge gets, but despite his best intentions, he can't seem to avoid creating problems for himself–and usually everyone else around him, too. While trying too hard, he tends to do things wrong–really wrong–which often spells disaster. But SpongeBob can't help looking on the bright side of life, and his positive outlook and enthusiasm about just about everything make him downright irresistible.

…and?! It's not like he can shoot laser beams out of his butt. Or, can he?