You have to admire Pennsylvania for running TV ads here in SF. This guy is sitting on his bed, looking over what appears to be an acceptance letter for a position at a tech company in the Bay Area, when suddenly, the “Job Fairy” appears in a rear-illuminated entryway. The overweight character in a tutu gives the young man a glimpse of what life would (most likely) be like out on the West Coast: cramped, dirty, and expensive. I don't want to say that he's right, but… he's partially right. Yes, there are opportunities out here, but the cost of living is out of this world. And the jobs? Just as sparse. Anyway, what I'm trying to say here is that Iowa should pay attention to this PA campaign. It's effective. If my career path was any different, I might have considered moving out East.