It seems no matter which travel site I start my search for the best deal on airfare and hotels, I always end up comparing the rates of numerous sites and wasting valuable time arriving at the best price. Travelocity and Expedia are both competitive in price. Priceline attempts to let me name my price. A multitude of little travel sites hope to win my business with tricky deals and blackout dates to make my head spin. Places like Jet Blue don’t even list in any of the travel sites. The one place cutting through the clutter and delivering a comprehensive set of travel search results is SideStep. You can use a toolbar to search or comparison shop directly from the SideStep Web site. The level of search customization is better than anything else I’ve ever used. Occasionally the results reported from a give travel site are slightly skewed, but in general, the best prices are found at SideStep. We talked briefly with them about travel search at SES.

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