Sal Scamardo of Palm Pictures on DVD Blog Marketing

With all the controversy surround NBC’s demands to remove video content from YouTube, we thought it might be interesting to talk to a company that’s using YouTube to help sell more video. Palm Pictures, a video distribution company specializing in documentary, art house, and foreign film titles is doing exactly that, posting trailers of upcoming DVD releases on YouTube to help build buzz. Coupling the video releases with some BlogAds advertising campaigns, at least some of the Palm Pictures marketing efforts are anything but traditional. We talked with Sal Scamardo about the marketing campaign for the recently released Johnny To action flick, Breaking News and how BlogAds, YouTube and the Internet are changing the way Palm Pictures thinks about marketing movies.