Reaching More Readers Over and Over
For Web publishers of all sizes, from bloggers to media outlets, getting the word out about what you’ve written is a continual challenge. A few stories syndicated to a big portal site like MSN or Yahoo may be all it takes to take an audience of 2 and turn it into an audience of 2 million. The syndication gateway for many of the bigger sites is Moreover.com. The good news is, you don’t have to be a big media outlet for Moreover to pick up your content and syndicate it to partner sites - all you need to do is write compelling stuff. Of course, you also need to let Moreover know you’ve written something by pinging their server, but that’s a trivial matter in the land of Pingomatic. At SES we caught up with Jim Pitkow of Moreover to talk about their role in the content syndication landscape.
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