Public Relations (PR) and the Blogosphere
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I don’t mind PR agents, really. There are some - and their approaches - that I DO mind. There’s a fine line that a lot of PR people don’t realize is there. I’m now being asked by a journalist to give my thoughts about PR and their direct role within the Blogging the community. The question, specifically is “Is it reasonable for PRs to target the Blogging community?”.
A blog in itself isn’t a “community”. There are subsets of types of blogs and genres. They themselves are communities. The bottom line is that I am not a journalist. I’m a columnist, yes. I’m a blogger. I’m a video caster. I help other people blog. I don’t know how you’d classify me. The one thing I am is that I”m not a media agency. I’m just someone who enjoys Technology.
I think it’s reasonable for PR people to contact bloggers, yes… with these five things in mind.
- Be transparent, and expect transparency in return. Don’t email us pretending you’re someone you’re not. Be up front, and honest about what you’re after. You’ll have a much better shot at getting us on your side or promoting your product(s) and services.
- Don’t ask for links. It’s rude to just ask us to give you a link. If I’m interested, I’ll talk about it, and link to it. But for you to just send me a message and ask me to “embed this link”… is just not cool.
- Be proactive with review links or products. The only way to really get me to talk about your item(s) is to put something in my hand. Give me something to review. Send me coupons or savings I can pass along to my community.
- Know who they are, and why they matter. Don’t just send out some generic email. Make sure you put something into your approach that shows you really DO read my blog, don’t just state it.
- Keep it short and sweet. No. Press. Releases. Scan… delete. Software, if you don’t offer me a review code, then it’s deleted. If it’s hardware without a review sample… delete. Maybe you should post your press releases on Twitter.
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15 Comments
noor420
March 12th, 2008
at 8:04pm
how much for advertising on your site pirillo?
djtowo
March 12th, 2008
at 8:28pm
second post!
great vid!
bigbeckster1234
March 12th, 2008
at 9:11pm
don’t know
email him
he doesn’t reply to videos
ULMarc
March 13th, 2008
at 12:21am
It doesn’t matter. Chris is a master of PR himself. Just look at those viewers.
Although maybe its a coincidence that his target audience are the kind of people who browse youtube and downnload podcasts andd click every link from a google search.
No, I’m pretty sure he knows how he markets himself.
pspaddict01
March 13th, 2008
at 12:52am
Its great the way he fills in the blanks.
Chris Pirillo helped make the internet the way it is today.
NLwarzoneNL
March 13th, 2008
at 2:37am
what PR is public relations !! i thought it was Power Rangers
=subscribe to me=
wizkid22
March 13th, 2008
at 5:40am
rofl
sylvarantinc
March 13th, 2008
at 5:51am
great video,I totally agree on this one
Windows Vista Torrent
March 13th, 2008
at 9:54am
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World Flat Shopping Mall
March 14th, 2008
at 12:18am
Email Marketing Software that web designers can use to send email campaigns and time-sensitive automatic responder emails to clients, agencies, and webmasters.Email Marketing, Email Marketing Software, Newsletter Software SolutionPublic Relations (PR) and the BlogosphereAdd to iTunes | Add to YouTube | Add to Google | RSS Feed I don’t mind PR agents, really. There are some - and their approaches - that I DO mind. There’s a fine line that a lot of PR people don’
World Flat Shopping Mall
March 14th, 2008
at 12:22am
t mind PR agents, really. There are some - and their approaches - that I DO mind. There’s a fine line that a lot of PR people don’t realize is there. I’m now being asked by a journalist to give my thoughts about . Read thefull postfrom The Chris Pirillo Show Tags: Links, Advertising, Public Relations, TrackBack, PR, Media Blog via Blogdigger blog search for Email Marketing Software. Public Relations (PR) and the Blogosphere
MichaelS
March 14th, 2008
at 11:26pm
I have never had a problem with PR agents. In fact, I used to seek them out for review copies of video games for a site owned. One thing though, if you do get offered a review product or service be honest and give an objective opinion. Don’t feel you must give a favorable review just because they gave you something for free.
Youtube
March 15th, 2008
at 5:02am
Original post:Public Relations (PR) and the Blogosphereby at Blogdigger Media search for youtube
hanikasrun
March 18th, 2008
at 4:19pm
boooooo……….
PR Blogger
May 3rd, 2008
at 10:18am
As a PR student I appreciate your thoughts on PR and blogging. Your insight into blogging has assisted how I will approach blogging once becoming a professional. I hope other PRs find your tips useful and start applying these suggestions to their practice. I was quite surprise by point #4: know your public. Public awareness is a fundamental element in PR, which is why I am astonished that not all practitioners are following this basis element. Good to see you feel PR has a place in blogging because I am not so convinced. I recognize how valuable blogging can be in reaching a vast number of people in a short period of time, but I am weary that entering the blogging domain will reinforce pre-existing notions of PRs as “spin doctors”. With your advice, PRs might be able to blog appropriately.