PR Pitches and Marketing Glitches
I have an open mind – especially for new stuff. Here’s the latest pitch that hit my inbox:
PitchWire is an online community for influencers (journalists, bloggers and analysts) and publicists that promotes responsible pitching and transparency. The results are more successful “hits” and a better relationship between influencers and publicists.
Okay. I’m listening.
Leveraging PitchWire’s patent-pending technology, you can create a personalized PitchWire page, your first line of communication (or defense in some cases) with the PR community. You can also find sources and content for an upcoming story and manage your pitches, sources and contacts in a CRM-like database (think of it as a MySpace.com, eHarmony.com and Salesforce.com all rolled into one).
Well, the Patent Pending part doesn’t impress me much – but I’ll be interested in seeing what kind of pitches roll my way now that I’ve set up a profile. Of course, I could’ve been a bit more specific with my interests, but I’m not really expecting much to come through. Besides, it’s free for “influencers” (quote emphasis mine).




