Online Publishing

Well, I was preparing to tell you about what I’ll be up to tomorrow… but when I went to look up the information, Outlook 2007’s search index decided to give up the ghost. Two hours later, I’m left with a somewhat-crippled PIM (it tells me there’s an error, but that it’s checking the data file for integrity - with no progress meter, so there’s no telling where it is in the process).

I’m going to be in downtown Seattle tomorrow for a day-long event at the PI. Don’t worry, I hope to be streaming live the entire time (with the chat room taking show notes to be podcast in the near future for those of you who won’t be able to tune in for everything). I’ve requested a power outlet, so I should be good to go. I’ll likely take a few different options with me (the Macbook, iSight FireWire, my Canon GL-2, Windows laptop, and Logitech USB cam - just in case).

• Agenda: A day-long series of discussions exploring the latest developments in online publishing
• Invited: Professionals and students interested in digital media
• Sponsors: Online News Association, MSNBC.com, Seattle Post-Intelligencer, Tacoma News Tribune, Society of Professional Journalists

Session 1 — 10:15 - 11:15

• Discussion 1: Photo editing for the Web, slideshows, audio collection, video storytelling, video compression. Discussion leader is Robert Hood, director of multimedia at MSNBC.com.
• Discussion 2: Training and evangelizing for a legacy newsroom. Discussion leader is Mark Briggs, editor of thenewstribune.com.

Session 2 — 11:30 - 12:30

• Discussion 1: Ethical dilemmas with sales and advertising. Discussion leader is Tom Brew, Deputy Editor / Distribution, MSNBC.com.
• Discussion 2: Social media rules, best practices. Discussion leader is Michelle Nicolosi, Assistant Managing Editor, Seattle P-I.

Lunch — 12:30 - 1:15

• Speaker: Mike Davidson, CEO of Newsvine, on civility and social networking from an entrepreneurial point of view

Session 3 — 1:30 - 2:30

• Discussion 1: Search engine optimization. Discussion leader is Rand Fiskin of SeoMOZ.
• Discussion 2: Experience from two local online-only news/entertainment sites, what it means for the future of online only news. Discussion leaders are Chuck Taylor from Crosscut.com, editors Liz and Dana from Threeimaginarygirls.com.

Session 4 — 2:45 - 3:45

• Discussion 1: How to grow traffic on your site, from a technical and content viewpoint. Discussion leader is Danny DeFreitas, Deputy Editor / Sections of MSNBC.com.
• Discussion 2: How to be a better beat blogger. Discussion leaders are Todd Bishop and Monica Guzman of the Seattle P-I, David Postman of The Seattle Times.

Session 5 — 4:00 - 5:00

• Discussion 1: Beyond UGC: How new Web tools allow people to make the news more relevant to themselves. Discussion leader is Will Femia, Community Editor / Blogger for MSNBC.com.
• Discussion 2: What newspapers are doing wrong and how they can do it right. Discussion leader is pending.

Session 6 — 5:00 - 5:30

• Free for all. Some of the smartest local online publishing minds are all in one room. Throw out your burning questions. Maybe someone has an answer?

Tune in and be a part of the conversation! I believe we’re going to be using WriteWith to take collaborative “show notes” for archiving.

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