Nick Wilson, of Thread Watch and Performancing fame talked with Chris at SES New York, following a session on text link ad campaigns. Nick tells the story behind Thread Watch, which became insanely popular before he handed over the reigns to concentrate on other projects. Nick also discussed current venture, Performancing, which is an insanely popular Firefox plugin for bloggers who want to post directly from the browser; a metrics service for bloggers and a hot resource on the business of blogging.