Mojave Experiment: If you have to trick people into using your product, what does that say about your product?

Shows how desperate microsoft is getting…
Its product (vista) has not been able to earn its own reputation, so the corp. is doing the job for it!

They weren’t asked to install drivers, by the looks.

I believe the Mojave Experiment shows that a lot of the hate towards their product is due to journalists trying to stir things up for a shock effect. The opinions of people toward a product are purely reflections of the opinion put forth by a journalist to try to make a large impact. When you hate a product instead loving it you can make an impact. People do not listen to you when you say a product is great, they listen when you nitpick everything that is wrong about it, until you’ve torn it to the ground and long since forgot about any improvements.

That is why Microsoft preformed these experiments. They wanted to show that the public opinion is the belief of a few, permanently poisoning the reputation of a product that wasn’t the failure it had been described as.

first of all, these computers were all most likely top of the line computers with maxed out specs.(Microsoft’s not going to stop at any expense if it might turn vista around) second of all, these users aren’t using vista on a day to day basis and having the problems that so many people have run into. (people aren’t going to install applications and drivers on one of these machines) and third, i don’t believe people are acting sheepish, i think that this test just had somewhat of a placebo effect. “it’s new so it must be better!” My brother uses vista so i’ve had the opportunity to use it again after updates and such, and although it’s better, i’ve still ran into some problems. I say MS should focus all it’s time and energy on Windows 7

I think it was a brilliant way to get feedback that is not based on what other people have said

I would commend Microsoft for doing this test to weed out pre-conceived notions of Vista. In the video some people have never used it and say “I ‘heard’ lots a problems about it.” Can’t hate something until you try it.

Think about what MS did here: They took Vista, set it up so it didn’t look like Vista, put it on machines tested very carefully so that they worked perfectly with the “Mojave” installed, then presented it to Vista skeptics.
It worked, the skeptics said they liked it.
But what would have happened if those skeptics were given a DVD with “Mojave” on it to install on the systems they had used Vista on? The same things that happened when they used Vista.
Lab tests are fine, but the real world somehow refuses to be restricted to lab setups.
It’s good marketing, until you think about it, like a LOT of good marketing.

Calling it an “experiment” gives it a veneer of scientific credibility it doesn’t deserve. Now if they’d had a control system for comparison purposes, say a disguised installation of XP…

I saw the Video on there site. Its good they are doing it. People aren’t using it because other people are telling them its horrible but they are actually losing out. There experience might be a great. One. I know that Vista isnt perfect. Thats why I hope that SP2’s main focus is Performance only so that Vista can be faster.

If you control the hardware and software installed and the setup of the systems, with out regard to price/costs, would you be disappointed with your results??

Here’s the footage that the brilliant “Mojave Experiment” ad team did NOT want you to see:

http://tinyurl.com/5d4v23

THIS is the kind of stuff that needs to be televised to show up those fanboys and biased folks.

Such attitudes has really hurt Vista’s image.

I love my copy of 32-bit Vista Home Premium, I hear most of the problems are in the Ultimate and 64-bit range.

(Although, there are some things that are just SOOO much easier in XP, it takes some getting used to.)

Kudos to Microsoft… I may find myself with a copy of vista soon. My friend just recently got a Vista laptop, with a non-stellar Pentium dual core processor, 1.86ghz, and it was snappy, and quick to react. perhaps Vista isn’t the hard-to-navigate powerhog, I had previously thought it was.

“trick people to use vista”? Which ms hater sad that? Yes sure ms makes bad adds but way better than apples “we are the best” and “oh how **** is the PC” adds

I think Microsoft deserves props for this marketing campaign.

I believe that the majority of the people who talk trash about Windows Vista only do so because of what they’ve heard from the Mac ads and the mac-biased news reporters. This scheme of theres really turned the tables around on people, and I’m glad they did this. People need to get out there, get their hands dirty, and THEN make their own evaluation.

Just remember. It’s easy to talk smack about software until you come face-to-face with the actual developer(s).

I think it was a good idea. Personally, i have nothing wrong with Windows Vista, and i think this was a eye opener to some people. Most people believe that Windows Vista is bad, because it started off with alot of issues. But most people dont know that alot of these issues have been worked out, and driver support wasn’t Microsoft’s fault. The makers of the printers etc should make the drivers. Im glad this project started, now people do get a fair review. Without any of the bad press Windows Vista has been getting. Im using it right now, and its very good. I would never look back.

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Vista was eaten alive by apple’s excessive marketing. They slammed XP as well. Sure, I like leopard more than windows vista, but guess what? Some software is only available for vista and is too taxing to use with a virtual machine.The problem on release was best buy and circuit city claiming that a computer with 512mb of ram should be fine with vista. Vista should have strict requirements to prevent stupid people from trying to run it on old hardware.

In my mind the apple ads are extremely aggravating because they fit the stereotype of the elitist mac user. All they do is hate on PCs and never show how macs accomplish things better. Here’s an idea apple! Do a side by side comparison showing vista doing something and leopard doing something. You could still make it funny but at least it would be informative. I learned more about OS X in 3 minutes of using it than hours of ads for it.

Here’s a start. Say you want to change the sound output to optical to go to your home theater speakers. In windows you have to show hidden icons, right click on sound, open up playback devices, enable optical, disable normal speakers and then restart every application that has sound for it to be on optical. On a mac you click system preferences, sound and on the first screen that pops up click optical. Instantly everything is rerouted optically and no apps need to be restarted. There are tons of examples like this.

I think the mojave ads are great and hopefully will stop some of the misinformation about vista. Frequently I hear on the chat rooms “Vista is horrible and slow and crashes so much” Then I ask them if they have ever used vista and they admit they never have. People should at least try vista before they criticize it. I know chris has had problems with vista and I respect his opinion because I know that he actually used it and made up his mind.

The reason why I got OS X was because vista corrupted its boot sector so I’m not exactly a happy camper but in many cases there isn’t another option to windows. OS X is closed off and only available on expensive computers ( Yes they are expensive! The mac mini is an underpowered joke compared to mid tower PCs and the mac pro costs as much as a used car! ) and ubuntu is not ready for primetime yet ( mine failed on installation ). For now I have to dual boot.

Typed from a mac.
/rant

At tops, they used Mojave for what, an hour or so? If you buy a computer with Vista on it, how long are you going to use it for? There’s a difference between trying it out, and actually using it in everyday computing.

This is nitpicking one of the opinions in the article but apple does have betas of OSX you can get by signing up as a developer. It is just most people have little interest in testing any company’s OS. Unless you are developing software or just extremely interested in the product it is just better to use something the developers consider stable for general use and feature complete.

After reading the comments I am surprised their are people saying after hearing of this experiment that anything changed their mind. The people didnt use vista, the simply watched a 10 minute sales pitch, and guess what the salesman had a prepared set of things to show of the good features of vista. Resulting in almost double how well it was rated over people who had actually used the product as their OS.

I am not saying vista is all bad, but it is a bigger problem that microsoft isn’t taking more user feedback and improving it. They are trying to calm it is all bad advertising. SP1 didn’t solve all issues, and a year of development hasn’t solved all the third party issues or that some computers were authorized by microsoft to be labeled vista ready when they never had the power to run it well.

@Mr_Cheeto

Fanboys and Bias aren’t hurting Vista’s image as much as Vista is hurting Vista’s image.

The problem with this experiment is that Microsoft is controlling all of the variables. They privatized the specifications of the computers used in the test. Just because you use a computer for lets say a couple hours or less, doesn’t really mean you have experienced the Operating System.

If Microsoft made an Operating System that did just that, then they wouldn’t have to trick people into using their products.

I use Windows Vista Ultimate, sort of had it in my head that what everyone has said was true, Windows Vista had issues, that is until I bought a new XPS1530 and tried it… and guess what? I love it, and once I tweaked it, enjoyed it even more.

I think it was a pretty nifty move on Microsofts part, they need to show up Apple, focus on how secretive, closed off and controlling apple really is

I think this was a good campaign to get some of the bad press off of vista’s back. I am running ultimate x64 and I like it a lot. I have had no problems with vista but I also see how OS X is good also. You can’t say that this campaign is less truthful than most of apples adds that are filled with half truths.

Microsoft isn’t the underdog here. Microsoft’s the one who’s famous for ripping off creativity and ingenuity for their financial benefit with the end-user getting a cheap, knock-off copy of the original idea. Half of what’s in Vista sources from Mac OS, but it’s done poorly.

Microsoft’s bloody nose in the Vista boxing ring is from its own mismanagement of the Windows OS coupled with its arrogance that it could sell dung in a box and billions would buy it because it bears the Microsoft logo.

MSFT boasts Vista is its most successful OS yet, or so Vista zealots never fail to remind me. And yet they’re sinking 300 million dollars into this “perception correcting” campaign. Conflicting ideas.

The notion in my head: if MSFT lied to those that tested “Mohave”, can I trust them with the test results? After all, if lying is OK ‘here’… then it’s OK ‘there’ too. MSFT’s dishonesty doesn’t strengthen any confidence in my mind.

It never ceases to amaze me to what length Vista zealots will go to defend this corporation.