Microsoft Engages DJs with Crossfader
Microsoft is gradually engaging a variety of communities with Web sites targeted toward the community needs. This is most obvious with the emergence of Channel 9 as an outward facing source of information to the MSDN world. The Windows Marketplace is presenting consumers with a new way to learn about hardware and software needs for their PCs. Perhaps the most interesting niche Microsoft is engaging is electronic musicians. Crossfader.com is the Microsoft initiative to provide information and educational resources in a community environment aimed at DJ culture, computer remixers, samplers and the growing community of musicians who make a PC their primary instrument. Spearheading this effort Eric Schmidt of Microsoft and Darek Mazzone, who is well known in the DJ culture of Seattle, are hard at work lining up world reknowned talents like DJ Spooky that Subliminal Kid and providing an interface for aspiring musicians to connect with the vendors who make tools to support their needs. Chris got the opportunity to visit with Eric and Darek about Crossfader and Microsoft’s recognition of the need for greater support for the community of electronic musicians.
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