[Observed at Where 2.0] Tim O'Reilly, in his presentation, keeps speaking to the term “hacker friendly” when referencing newer, less rigid applications: Users add value, Network effects by default, Small pices loosely joined, Software above the level of a single device, Data is the next 'Intel inside.' These bulletpoints have been pulled directly from one of his slides. “Alpha Geeks” also keeps rearing its head – so, are these labels set to become a pivotal part of forthcoming elevator pitches? This is a call to arms by Tim, and investors should undoubtedly be listening. What needs to be understood, however, is that geekitude continues to vary on a sliding scale. Opening your APIs is one thing, but listening to non-programming PowerUsers is just as vital. There needs to be a balance in the force for it to truly work.