Lockergnoming

Driving traffic to a server… that's Lockergnoming. Has been since 1996. Well, I've put a new twist on the word - and am setting out to define it further. Witness what happened the other day in one of my entries:

• Search Google for Micropersuasion
• Google asks… did you mean Microperfusion?
• Click on Microperfusion and my entry is currently #1.

NOTE: I drove people back to Steve's site in that entry, as well as the interview we did with him. It wasn't about stealing traffic - it was about driving it. I was supporting a friend, not hurting him. I was helping people find him, not stealing their attention away from him. Get it?
In playing with this idea, there could be a couple of ways to drive traffic:

• Taking an existing term that pops up when searching for something you know is right. As in, “Micropersuasion” gives you “Microprofusion.” So, you make your entry lead with that Keyword.
• Taking a common mispelling and leading with that Keyword, wherein Google redirects you to the proper one. My examples in these threads, while on the same path, weren't the same as the original “Microprofusion” idea. For that to happen, the real name / result for a keyword would have to have a Google suggestion for an alternative.

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