If there’s a topic to be covered in the search marketing space, chances are Lee Odden has blogged about it. His full time blog, Online Marketing Blog, is packed with in depth posts related to marketing and search, skewed towards those topics in relation to blogging. And we’re not just saying that because he links to us. You can often find Lee contributing in the Internet Marketing channel on Lockergnome.com and his voice appears on many other sites as well. All this expertise plays to his role as president of TopRank Online Marketing. Lee’s also the co-founder of PR firm Misukanis & Odden which is one of the leaders in effectively using blogs as part of an overall PR campaign. At SES New York, Chris sat down with Lee to get his perspective on search marketing and why blogs are an important piece of any marketing puzzle.