Is SEO Good or Bad?

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http://live.pirillo.com/ - Search Engine Optimization (or SEO for short) is generally a very good thing. Just as there are white hat hackers and black hat hackers, there can also be black and white SEO’s.

Search Engine Optimization is crucial if you want to get your website or blog found by others. Having fresh new content isn’t enough these days. Everyone and their grandmother uses search engines… in particular, Google. SEO is simply defined as optimizing your site or blog for better searchability. Man I must have had plenty of caffeine today. Check out all these big words I’m using! Never fear… the normal Chris is still here. Using words like ’searchability’ and ‘optimization’ shouldn’t scare you off. They honestly aren’t that hard to achieve, if you know where to look and what to do. An excellent place to start is by reading what Google themselves has to say.

There is a bad side to Search Engine Optimization, as well. Have you ever searched for let’s say a hotel, only to have the actual hotel website NOT be the first hit on Google? Some of these affiliate sites are not so good to be visiting, unfortunately. The biggest one to worry about is something called Rogue Anti-Spyware. If you are looking for a good program to keep spyware off your computer, and do a search, you may very well get programs that show up on the Rogue Anti-Spyware List. STAY AWAY from any program on that list, even ones who are now “delisted”. If they have been suspect in the past, are they really trustworthy now? Just because a program promises excellent protection and results, doesn’t mean it is so. Do your research. See the downside of good SEO now?

As with anything else, if you’re serious… do your research. There are many websites and even books out there that can help you learn to better optimize your site so that you reach maximum searchability.

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