Comments on: Is Online Radio Killing Traditional Radio Advertising?

By: Jamie Jahnke

Jamie Jahnke — Thu, 29 May 2008 23:35:42 +0000

Nothing beats listening to my local stations for news and weather. Oh and music of course.

By: r3novatyo

r3novatyo — Thu, 29 May 2008 14:24:55 +0000

Day by day internet has more major impact in people lives.We read less day by day from books prefering e-books.I personally watch regular Tv on internet.Radio transmition on the internet is definitely taking place of clasic radio

By: aeiz

aeiz — Thu, 29 May 2008 11:50:27 +0000

I wouldn’t say it is killing traditional radio advertisement. There will always be people who listen to radio in their cars. Also, radio while old in nature… is still progressing with the advent of HD radio. It will never die and I for one and glad that is the case.

By: Andrew12

Andrew12 — Thu, 29 May 2008 01:18:57 +0000

I listen to “traditional” radio every day, 97.7 The Rocket is what I usually listen to. A lot of radio stations have online listening tools. I remember 104.1 used to have one. I used it when i was home once to see how synced it was. I also use internet radio such as the ZTecNet radio, which is a shout cast station. It’s online. And people can choose the songs that are played. I listen to the radio for music not talk shows or football (thats what the television is for). :)

By: jorg pihelgas

jorg pihelgas — Wed, 28 May 2008 23:36:15 +0000

Is online radio killing traditional? hmm, well it sure is killing because a lot of things are digitalized now days and it’s lot easier to operate online radio than traditional but i don’t think the traditional radio will be lost because if you think about those remote areas (Siberia, Himalaya, etc) or areas that people don’t have money to obtain a digitalized product so then of course they will use traditional radio to just stay contact and to know what is going on around them. But thinking in 50 years, i think it’s very hard to guess as lot of things might happen…

By: Jose

Jose — Sat, 24 May 2008 21:17:27 +0000

I think it is, as Internet Radio opens advertisers to a much larger audience, since anyone can listen across the world. It is no longer limited to a local audience.

By: ionen47 (Ion)

ionen47 (Ion) — Sat, 17 May 2008 12:44:26 +0000

Online radio addict myself. I listen to it while doing my work, and for me it helps increasing productivity.

I enjoy Internet radio over traditional radio because the first one gives me the option to tune in to international stations and for me it’s more accessible.

But while not in front of the computer I turn to traditional radio with no problems whatsoever, I have my favorite stations both on the Internet and offline.

And about advertising stuff - I grew to ignore it most of the times. And for sure I’ll ditch those stations that do mostly ads instead of quality content. I have my limits, you know :)

P.S. I really like the new chris.pirillo.com !!

By: oneleggedstanley

oneleggedstanley — Fri, 16 May 2008 10:39:50 +0000

I love the radio, not for music. (I’m talking AM/FM radio) but for news, and voicing opinions it’s by far the best method. I can have a old radio in my workshop and not worry about harming it. The poorest people, pretty much ANYONE can use a “classic” radio. I would also say online radio doesn’t get nearly as many listeners or has plenty of issues. Many are pre recorded and lifeless. Again I’m primarily talking talk radio. Good topic thanks Chris.

By: Richard McCahill (rrm74001)

Richard McCahill (rrm74001) — Fri, 16 May 2008 00:05:59 +0000

I completely agree that online radio is replacing traditional radio. This is because people can listen to what they want, when they want. Due to the recent podcast phenomenon, listeners can find topics that pertain to their interests and continue to listen thereafter. I also agree that advertisers should consider advertising on internet radio transmissions. That way, they can narrow their audience, therefore increasing the value of their investment. This goes right along with the theory that pay-per-view television over the internet is going to replace traditional television.

It will be an interesting day when internet-enabled automobiles go mainstream. Such a feature would help rescue workers and insurance companies pinpoint where a vehicle is located in case of an emergency.

By: Jim Williams

Jim Williams — Wed, 14 May 2008 07:52:14 +0000

At first I did not want ads in my podcast that I listen too. But now that I have heard what it would cost to keep a lot of my favorite podcast going I think it is a good thing to have ads in podcast. A lot of the podcast would have huge bandwidth bills if it was not for the ads. And I think regular radio will be around for along time. I mean there are a lot of people that listen to the radio still in their cars. I still listen. But I also listen to podcast on my iPod in my car.

By: bradleybradwell

bradleybradwell — Sun, 11 May 2008 20:05:53 +0000

Yes for sure online radio is killing traditional radio. I have my own radio station on the internet, and i have been able to do so much with it. The ability to have online radio creates a sense of personalization, and the ability to make things your own. It is also nice that you don’t have to tune into a certain frequency( and sometimes that doesn’t even work). So yes, online radio is the new radio, and traditional radio is well, always going to be traditional.

Thanks
Bradley Bradwell

By: Roy Cheung

Roy Cheung — Sat, 10 May 2008 19:48:53 +0000

I don’t think it’s killing Traditional Radio Advertising… Most of the online radios i hear from, has advertisement in them. i guess no matter what, they still embed advertisements into their programing.

By: StreetFightor

StreetFightor — Sat, 10 May 2008 09:45:56 +0000

Nice Job, i am your fan

By: nicko101

nicko101 — Fri, 09 May 2008 23:06:20 +0000

Your right Chris A normal radio does not get that much singnal But a internet radio does it could get alot of singnal satalite radio is just like internet radio so i like internet radio the best

By: KY_Wildcat

KY_Wildcat — Fri, 09 May 2008 22:05:56 +0000

I don’t think its killing radio advertising. Here in Louisville, KY, you really don’t hear that many radio ads at all. There is some, as the stations need to keep the air waves open. As a licenses Amateur Radio operator by the FCC.. there are regulations on the amount of ads that can be played. It really all depends on the amount of listeners that could hear the signal. Its cool to learn about all this.. but I think the way we are going… ads will always be around… in a sense of one form or another. Audio or visual, it will always be there.