Is Online Radio Killing Traditional Radio Advertising?
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The differences between traditional radio and Internet radio are pretty vast. Yes, they are both audio. Everything else is merely the mechanism and limitations of the delivery. With a traditional radio, you can flip between bands and frequencies. You hope to pick up some kind of signal with your antenna that may be within range. With Internet radio… your Internet connection is your antenna. You have no limitations on what you can find.
When we talk about radio, we are talking about some kind of audio, usually live. Online radio is kind of the future of radio. Some argue that Satellite radio is the future, but I disagree. As more and more cars have the ability to connect to the Internet, they will start utilizing Internet radio. I received an email recently from Brian, who asked about more information on Online radio advertising. He had to do a research paper.
What I do here with my live video feed isn’t exactly radio. However, since there is audio and it’s being streamed live… there are similarities. When I have dealt with sponsors in the past, not only have I been transparent about those sponsors. I’ve also used certain hooks that traditional radio has. For instance, if you want a domain name, you want to go to GoDaddy. However, if you want to save 10%, you’ll use the code Chris or Chris1 or Chris2 or even Chris3. Same thing with GoToMeeting. When you do these things, that lets my sponsors know that you found out about them through me. They then know that I am connecting with my audience, and the money they spent to advertise with me was worth it.
Online advertising honestly isn’t that much different than traditional. The only thing that is different is the delivery method. It’s still audio… in some cases it’s more than audio. The audience will be larger with Internet radio, actually. What’s compelling about radio is that it’s live. You need to understand that with Internet radio, you are no longer limited by your antenna. You are only limited by your creativity and talent. When you match that talent with sponsors, you’re going to be happy, with far less overhead. The onus will be on you to draw in and retain an audience to listen to or watch your content.
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