chris apple

Is Apple Still Innovating?

Patron Joey Bianco is curious about my thoughts on Apple. You, too, can become a Patron and receive priority answers to your questions!

What is your opinion on the idea that apple has been slipping in their ingenuity of products since the loss of Steve Jobs? Do you think they have what it takes to create more groundbreaking cohesive hardware/software as they once did?

I think they’ve done their best, but that their best is also yet to come.

They have what it takes: a good brand with a loyal following and tons of cash + cash cows.

I hated all of the “Can Tim Cook Replace Steve Jobs?” posts that went out at the beginning. No… he can’t. No one can replace anyone, in my opinion. Tim isn’t a carbon-copy of Steve, and definitely never wanted to be. Tim brings his own style and ideas to the table. Will those things pan out as well as Steve’s did back in the day? That’s the question that remains to be answered. I don’t think it’s fair to judge him just yet. After all, it took Steve just a *couple* of years to get to a place where he was hugely successful and hailed as a groundbreaker.

Cut Apple – and Tim – a little slack for now. Let’s see what happens over the next few years before we condemn the entire company.

Is Apple Still Innovating?

One thought on “Is Apple Still Innovating?”

  1. People easily lose sight of the fact that between the category-busting breakthroughs that Steve Jobs introduced (Macintosh, iPod, iPhone, iPad) came years and years of iterative product improvements and refinement. Incremental improvement was a key part of the Apple innovation pattern under Steve. When people ask this question, I think they’re usually asking if Apple can introduce any more game-changers. Tim Cook says, yes, they have a few in the pipeline. Nothing Tim Cook has ever done suggests that he’s a bluffer. I agree with Chris, Apple has earned a little slack. But I think we won’t have to wait a few years to see what Tim has been hinting at. I expect something this year. And something more next.

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