Joel is an Internet entrepreneur who has been online for 20 years. In 1995, he launched WorldVillage.com, a family-friendly portal to the web which enjoys thousands of visitors each day. He is one-half of the brain trust behind ClassicGames.com, which was acquired by Yahoo! in 1997, and now goes by the name Yahoo! Games. Since then, Joel’s company, InfoMedia, Inc., has launched over a dozen web sites, including the popular bargain-hunting shopping site, DealofDay.com (coupon codes), SafetySurf.com (parental control) and Family First. He has also authored an ebook on making money with Google Adsense. He is known as the Mayor of WorldVillage, an unelected position better qualified as a benevolent dictatorship.

Chris spent a large amount of time speaking with Joel about the present and future of online advertising, and how contextually-relevant ads will force the television, magazine, newspaper, and radio industries to change their models. This particular conversation is driven by two individuals who have been creating content online for close to a decade. Chris and Joel are both publishers AND users.