Internet Marketing and Brand

Pud is pretty much an Internet marketing god. Derek recorded a few points from his session:

• Couldn’t figure out what a blog was, but already had one in f***edcompany.
• Yes, advertising is someone vestigial, and so is the traditional blog.
• In the ad world, you’re either a publisher or an advertiser.
• There are a lot of ways to get traffic and make money.
• Phil has about 12 websites, with hundreds of thousands or millions of page views a day.
• There are a lot of crap websites that are only there to serve up ads.
• An example of an excellent scam: create a program that scrapes the top 100,000 sites on the web, grab all their content, finds available domain names relevant to the content, and then duplicate those sites with AdSense.
• What are better ways of building buzz?

As did Alberto:

• Advertising and where is it going to go on-line
• Advertisers want a guarantee about ROI
• Banner ads went away with the crash of the market
• Google made 12 billion on Direct Response advertising
• Old Media advertising is way, way down. Internet consumption is taking over, yet only 6% of U.S. advertising is spent on-line and 50% is in T.V.
• Coca-Cola lost money for the 1st time ever this year, and they think its becuase they can’t reach the kids becuase they are on-line

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