Insider Pages Changes Local Search

One of the toughest parts of finding a specialist is determining whether a person or company does good work. Sometimes a friend or neighbor may know a good carpenter, but what if you need a plumber and can’t find a good recommendation. After recently moving to Seattle following thirty years in Des Moines, IA, I’m finding it a challenge to rediscover reliable experts in a variety of important areas. For instance, how do you find a good dentist for your kid (or yourself) when you move to a new city? Choosing the one closest to the house or office isn’t guaranteed to offer great results. Insider Pages presents itself as the solution offering a city directory with reviews from people familiar with the practitioners. Like many other online services, Insider Pages includes a social networking component to link reviewers to friends, creating a trusted friend network for people who need to find service providers. If you happen to blog using WordPress, Insider Pages also includes a plugin to automatically link your WordPress posts to your reviews of the local businesses in your area. At SES San Jose, we spoke with the CEO, Stu MacFarlane, about the service and how it works, plans for the future and Chris’s dream of becoming a Seattle plumber.

Coverage of SES San Jose is brought to you by MSN Search.

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