I hate doing reviews. Hate them.
Yet, they’re expected to be done — not by me, but by others who want to know how I feel about any given product.
Inevitably, you miss something in a review — or someone watching (or reading) expects you to cover something you didn’t think about or care to dive deeply into.
So it was my idea to trudge through a Samsung Galaxy S5 review last night after a few Russian Imperial Stouts. Great idea.
I also hate editing video. Hate.
So I tried to shoot something live-to-tape and (in my usual self-editing live style) I felt like I was just wasting my time with the “review” and wanted to quit. I decided to quit for the night, and went to bed.
I’m not quite sure I want to bother with doing a full-on Samsung Galaxy S5 review; I’ve tried coming up with a simple rubric to follow, but inevitably feel like I’m not doing it “right.”
When you force yourself to do something you hate, you actually hate it even more.
Perhaps if I do decide to publish reviews in the future, I don’t know if they’ll be done in video (certainly, not the way I’ve done it before). And, despite reviews being traffic drivers, I don’t know if I’ll be publishing any of my future reviews for the public to digest (perhaps making them viewable by patrons only).
It’s possible that with a production team around me, I’ll revisit the idea of doing reviews for the public in one way or another. Maybe I’ll just scribble out my thoughts and find a decent narrator, video editor person, or animator to superimpose those bits atop “epic” product visuals?
Oh, and in case you were wondering: the S5 is a fine product that has been marred by Samsung’s sloppiness and apparent apathy in executing a cohesive user experience.