I don’t care how you read my content; I just want you to read my content. If you want to read on the web, fine. If you want to read it through email, fine. If you want to read it through RSS, fine. It doesn't matter! I'm not here to sell a delivery vehicle; I'm just here to tell people, “Hey, this is what’s going on in the world.” When syndication just so happens to be one of those ways, a stronger way, a better way, of getting information out there, then, yeah, I’m going to have to proselytize because no one else is really doing it. They’re getting caught up in the politics or they’re just talking about RSS as kind of, like, you know “Oh, well, we’re doing this,” but they’re not really evangelizing it, and there are very few RSS evangelists out there.