How to Keep your Website Fresh and Up to Date

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With all the design software and tools out there, anyone can make a website. Keeping it maintained and ‘fresh’ is another matter entirely. Seanzo is a Web Designer, and sent these tips in to help you keep your website current.

• Always have an attractive title You want your websites’ title to represent what your site is all about, but you don’t want to go in to too much detail. Say you make a website about your new super amazing speakers that everyone will want to buy. Don’t title the website “superamazingspeakersthateveryonewillwanttobuy(dot)com”. No one will remember that, and it will not attract too many customers. Keep it short, simple and to the point, such as Smoothespeakers(dot)com. That sounds very catchy, it has flow, and people will know what your website is all about.
• Make your website user-friendly So people have made it to your website. You don’t want them to leave. Never make things too complicated. When they enter the website, things should be easy to get around to. If your website is -yet again- about speakers, make the speakers easy to find. When they enter the site, they shouldn’t have to click 48 links and open 25 new windows to get to the speakers. Also, make sure it’s easy to get to these links. Don’t put the links in the tiniest font possible and give them blue font in front of a dark blue background. That would be a hassle to find every time you enter that website.
• A little Advertisement goes a long way There’s money in the brand. Let everyone know you’re there. Before they can get to your website, they have to find it. And honestly, not many people look up random topics to find a place to hang out or make a purchase. People usually find out about a website through the grapevine. Put your website links in your profiles in all the places you hang out around the ‘Net. People will see that you use it, and if you’re a close friend, they’d probably choose to do business with you. And make sure you tell your real life friends you have a website. When they check it out and they like it, they’ll most likely tell friends. Word travels fast across the Internet.
• Everyone needs help sometimes Running a website won’t always be easy. Sometimes, you need a little help. It’s ok to hire a staff of friends, family, or even strangers who apply for the job. If they do their job right, they’ll be great help and you won’t constantly have to check up on your website. Obviously you want the viewers and/or customers to be attended to. A staff can help you do that. Unless you want to stay awake for 24 hours a day, running the website, then I suggest finding an employee or two… volunteers recommended.
• Update, Update, Update Things are being done in this world fast. Technology runs faster than we can. Sometimes it may seem hard to stay with it, but it’s the best way to keep a website active. Make sure you always update your website’s info. Whether you’re updating because of world news, or you’re updating because of personal issues, keeping the viewer/customer notified is always important. You don’t want people to think the website is closing because you haven’t been there in a while. Make sure you let the public in on what’s going on. And with new technology coming out, it’s hard to stay ahead of the crowd. Make sure [if you're selling something] you always have the latest merchandise. No one wants to find a pair of speakers from 1987 to buy in the year 2015.

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