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How to Blog


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I’ve been online since 1992, but I’ve only been building this business since I started Lockergnome in 1996. I’ve evolved since the beginning, and opened up Lockergnome to others to blog and make money for themselves, as well. We invite people who can write well to blog with us… that’s the key, you know. You have to be able to write well. But that’s only one component. I happen to be the Kontera Publisher of the Month this month! They sent me a list of questions, asking me all about how to blog successfully. You can sign up for Kontera for your own site, and start making money today. However, I ask that you sign up under me so that they can see the type of traffic we really get! So, let’s get to these questions!

  • We’re interested in learning more about Lockergnome. How did it get started, and where did the idea spark come from? – Lockergnome got its start because I really didn’t want to finish my Master’s Degree. I knew that the Internet was going to become increasingly important and pervasive in people’s lives. I already shared tips and tricks with people, so I decided to do so in an “official” capacity, by using my own Website. I still share tips and tricks, but I do so in a variety of ways: through Lockergnome, through email, through Geeks, and many other avenues.
  • What do you look for in a blogger who is featured on Lockergnome? – Right now, we don’t even accept applications for the most part. For instance, people cannot bother to write well in their application, so why would we accept them to blog for us? I’ve said it before a million times, and I’ll say it again: you have to be able to write well to blog with us on Lockergnome! We’re looking for someone with a good voice, who is full of passion and understanding of the subject they are wanting to cover. Also, you have to be consistent. You need to be able to blog regularly.
  • Thousands of bloggers set on their online path daily. What’s the most important tip you can give? – There are so many things you need to pay attention to on a daily basis. You can read everything online, and you’ll never get anything done. The chances of you publishing a blog and having it well-read are not incredibly strong. The reason I’ve opened my doors for Lockergnome is because I know I can get you more attention than you would get on your own. We have excellent marketing benefits that we’ve built over the years. We have a lot of promotional vehicles for content that is well-written. If you’re trying to separate yourself from the other noise out there, make people aware of who you are. Visit others, and leave comments for them. How else will people find you?
  • When you start to monetize Lockergnome, what role does in-text advertising play? – Kontera came to me in the beginning, and I hesitated. Then I started thinking, and realized that people hate seeing ads everywhere. The Kontera underlined words go over so much better than any other type of ads I’ve ever used. People respond well to them. Kontera is a large part of the monetization system. It’s not all of it, since I refuse to rely on any one type of monetization. However, Kontera works very, very well.
  • What sort of responses have you been getting from Lockergnome users regarding to the types of advertising you employ? – They’re asking for a larger portion of the splits! However, we do have expenses we have to pay to keep the site operational. They’re looking for more options, of course. I am always looking for new ways to implement money-making opportunities to them. The more customizations I can offer them, the better off they will be. I’m excited to see what the future will bring as far as advertising is concerned.
  • What wise words do you have regarding monetization for bloggers? – Optimize! I realize that’s a general term. I’ve helped a lot of people make a lot of money, without receiving anything in return. I don’t really do that anymore. If you want to pay me to help you, then great! Shoot me an email. But for now, I’ll just be general, and tell you to optimize to the maximum.
  • We’re very excited to have a blogging expert on the Kontera site. Do you have any words of wisdom for us? – Don’t keep pounding on the table! Seriously, stay true to yourself. If you have a blog that’s all about your company, that’s cool… but it gets long in the tooth. Share interesting and/or personal stories maybe about people that work for the company. If you don’t do that, all people are reading is a series of press releases. That gets pretty boring. As a matter of fact, I doubt many people will read this post, or watch this video in its entirety. If you do, please leave a comment, and use the word pancake somewhere in your comment. I’m serious! Do it! I just want to see out of curiosity how many of you get this far. This is what I mean about adding things outside the normal realm. Talk about something I can’t find anywhere else.
  • Where do you see Lockergnome going in the future? – As I’ve already said, I want to open it up more. I want to allow more people to participate, turning it into a network of Geeks. People will be able to take advantage of groups and forums, as well. Lockergnome will also continue to grow via the co-brands: Coupons, our Help forums, and a download area is just around the corner!

Thank you to the people at Kontera for this Publisher of the Month honor. It’s very cool, and I definitely recommend others use your service.

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66 Comments

Well firstly, fantastic post. Quite insightful.

And secondly, I absolutely love pancakes!

Very interesting information. Pancake…as you can tell I listened to the whole video and also read the information.

If I had a pancake for every word I’ve read online, I would never ever again have to worry about going hungry for breakfast.

But what about lunch and dinner?

Of course, some people might like eating pancakes for lunch or dinner, but I doubt that there are too many people who would want pancakes three times a day.

And besides that, too many pancakes would mean too much syrup and syrup is definitely something I don’t want too much of.

But that’s just me. Some people seem to love lots of syrup. And there seems to be plenty of syrup to go around so hey, serve up the pancakes and lets all dig in.

Pancake!

Good read! makes some strong points.

Thanks

Hi, Chris,

I always did love your pancakes;-)

Thanks for the Kontera info. I’m always looking for more ways to monetize. If I can ever free up the time, I may be able to get back into writing for you.

Cheers!
Ken

I love pancakes, especially blueberry pancakes. If you like pancakes too, you’re bound to get your fill at just about any of the wonderful hotels we feature across our site which has a collection of the finest properties on the planet.

Chris, I was eating a pancake while writing this reply to a very informative blog post thank you.

Two people stand out in my mind when I think about what makes a great blogger/writer—Chris Pirillo and Bernie Zimmerman. And it really all boils down to what Chris hits on in this post & cast—offer your readers more information than just what you do or what your business is about—-make it personal. Offer a little more of yourself, the kinds of things other bloggers seem to be afraid to do. When you give people the ability to relate a bit more to what you’re about, and not just what you do for a living, they will be more inclined to return and read what you’ve got to say; even if all you talk about is something as simple as a pancake.

I’ve been online since the days of Prodigy and when Lockergnome hit the scene, I knew it was going to be a site to follow, a site that would lend a hand and help me out and, more importantly, a site that I could relate to and want to come back to. Has it really been since 1996? Gosh, I feel old….lol

Now fully inspired, stepping out for a PANCAKE. Thx, Chris.

1 enjoyed reading the interview. The points you made about the large amount of noise and the requirement to not only write well, but to be regular, interesting and true to your own voice were spot on. As far as monetizing the site I do prefer the Kontera underline words to having 50 ads pasted all over the site. The only thing that might make them more effective is if they were keyed better to the words that were underlined. I understand that the sponsors may not always align to the text but to have the word pancake underlined that would take you to a cooking site, or maybe a cooking school, even if they didn’t discuss pancakes, rather than a bank or a web money making venture, would make more sense.

Great read, thanks for the useful tips Mr. Pancake. I recently started a blog myself so any information is valuable at this point. As a journalism graduate I too am surprised, and annoyed at how many peooke have quazi-popular blogs and can’t write worth anything. So i’m glad that standards have been set here. Look forward to reading more of your ideas

Tyler Conium

Sorry for the typo on the word people. Typing that much on an iPhone can end up troublesome. Bit ironic as well

Pancake! Really – I read (and enjoyed) the entire article. I dream of a day when I can work from my computer (blogging? or something?) and make a little money. It’s true, my big problem is – I try to read everything – then I don’t get anything done!

p a n c a k e

!!!!!!

Very true about the consistency, which is one issue that I need to work on. I can write great, but I don’t do it every day, and when I do, it takes me forever pancake to get something that I consider “perfect”.

Pancake, breakfast of champions.

Hi Chris great video mate!!
i love to blog on Lockergnome
i love my blog

Hi Chris Your video was very good great tips tips help me i love pancakes lol !!

Congratulations on the honor. It’s great to hear about suggestions on earning extra income in these trying times. Truly one of the best ways is to be passionate about your blog. I have gained new insight into this world of pancakes and Internet connected humans. Maybe this is what Darwin meant with his theory of evolution.

Great post! Congrats, pancake! :)

I know you won’t read this Chris, pancake. I thought your
video on how to blog could have been in more depth
but that’s just me.

I always need more info when it comes to blogging and
making money online. You tell it like it is in regards to
getting our brands out there on the web.

Write,get known on forums and brand yourself so to speak.

mark

I read your whole response, “pancake boy”, because you write well and I’ve always learned stuff from you.

I love pancakes!

“pancake ”

:) Sorry, I kind of cheated. I got lucky actually because I only read the last bullet to see the conclusion :\

But keep posting Chris been following you online for years!! Nice evolution going on :)

RobG

Pancake. If I stop reading an article, it’s in the first paragraph. Of course, I often stop reading because it’s poorly written, so that’s one more drop in the pond of people that fit exactly into what Chris said here.

I did get this far in the video. I like pancakes! :)

Phillip H. Blanton

March 7th, 2009
at 1:15pm

Great blog! I agree 100%!

Now go read my website to learn how to make money online selling pancakes to people with erectile disfunction.

Hm, I’m going to guess that around 20 percent of your commenters had pancakes for breakfast.

Chris, I”ve been a fan of yours since TechTv. When I saw this title of this article, I thought I’d read it and learn about blogging. Truth be said, I don’t feel it was a learning experience but more of a “scolding” post. Pancake, by the way *smile*.

All I got from this post was Kontera is great, I can hire you for a fee, I must write well, and optimize.

The question still remains: how do I blog?

For starters, an explanation of blogging would’ve helped, as well as the purpose for doing it. Secondly, what are some sites for blogging, or must I have my own website as you do? These are the types of tips for which I was looking.

So, Chris, will you please teach me/us “how to blog”?

Thank you,

Gina.

I’m a long time listener / watcher – about two months now, first time commenter.
I’ve never ran a blog before, but I have thought about it. This video has increased my interest it doing it.
Everyone can expect to hear more from me in the future.

-Erik

PS – pancakes

I just watched your video and read this blog because I myself run a blog and found a vast majority of the post as extremely useful myself. Keep up the good work, oh ad Pancake

Funny and original content never hurts a blog. However the picture of a bunny with a pancake on his head is rather old, if you were the first to use it, there probably would have been bunches of hits as people came to giggle at the funny bunny.

Pancake is growing!!! hahaha

Wow thanks for the tips. I was a bit disappointed that you didn’t elaborate on the importance of pancakes and the role they have played in your success.

Could I interest you in a pancake with blueberry hula?
1992 huh? First heard of Lockergnome back when you did appearances on the David Lawerence show.
Been following you ever since.
You’re right a blog has to have a good writer or nobody will want to read it. You must be a good writer.
Been blogging myself since 2002.

I’ll be honest, I found your blog via the Google search for “laptop giveaway”. Seems I missed that by a year or two, but read this post — good stuff. Makes me hungry for a pancake. :-) And to get back into blogging. Senior year of undergraduate coming up. A semester abroad in Akita, Japan hopefully coming up. A theater production in the works right now. Oh, all the things i -could- blog about, but what? Keep cool. Don’t forget to set your clock.

Well, I’m an old dog trying to learn a few new tricks, for a bunch of reasons.

Two of the really important ones are, first, that learning new tricks is supposed to be a guaranteed way to keep an old dog’s brain in shape and maybe even bulging out in some new places. Blogging well might be just such a new trick for me.

Second– next to the pancake supper I host each and every Mardi Gras featuring some of the best homemade grid cakes on the planet topped with always amazing and always warm Massachusetts small batch maple syrup–next to that, I’d say that what you call noise contains, here and there, serious human brain and community growth potential and that makes the old dog’s tail wag up a storm. Finding new ways to tap into that potential and engage that community uncovers, always, a world of new tricks for this old dog!

That being said, just a couple of grizzled old dog quibbles. While I’m a huge “writing well” fan and know something about the skill and the art, I’m always a little wary of the “writing well rules.” Who makes them? And why? And who gets to apply them? Or in the case of Lockergnome, is writing well like that old Supreme Court definition of obscenity: you know it when you see it? That’s cool, of course, except it doesn’t give the aspiring Gnomes much to aim for.

So, just to push this a little, does writing well mean for you using the (English) language well? If so, how do you decide what that means? In this post, you (and Kontera too) exhibit a fondness for verbs-turned-into-nouns-that-end-in-ization, such as the always seductive “monetization” and the oddly weird “customization.” Question might be asked: might not “advertization” be preferable to the oddly antique “advertising” or “constructivizing” to the old fashioned “constructing”? I mean, who’s to say?

So that’s the language quibble. The other one is about heading/content agreement in blog posts. Question is, is Gina (post just above) right? Does she have a point? Because to this (again grizzled) eye, nothing in this “How to Blog” post is about how to blog. It’s all interesting stuff–about customization and monetization and optimization of the blog. But the basic, advertised-in-the-title question, “How to Blog” –well, that’ll have to wait for another post.

So, bottom line from the uninitiated, is there any kind of blog ethic that suggests that blog post titles and blog post content need to be connected? Or can we nascent bloggers just assume that a title’s as good a way as any to get people to find us, whether or not what follows is what the title promises?

So, all that being said, yours is a blog I read often and often find helpful and frequently funny (that great combo!). So thanks. And Gina and I’ll wait for the real “How to Blog” post, on the off chance blogging is reducible to a post–or even should be!

Jim

Very informative. And I agree with earlier commenter — Consistency is key. Probably the hardest thing for most people, too.

How do you become a good writer? Write every day.

But also, read a lot. How would you become a well-liked chef if you never tried the food other people were making and eating?

By the way, check out my blog that’s all about Japanese pancakes, okonomiyaki. ( okonomiyakirecipes.nthmost.com )

Cheers…

It’s great that Chris started the impressive community of bloggers blogging about the ever-changing world of everyday technology. They are the kind of people who keep us informed every day. Also, LockerGnome has an impressive established community of Geeks that no other company or organization has ever matched to the standards of!

Advertising, yes, I agree on. The ads are actually the same, but it’s the one of the many ways that an organization or a company makes profit. No, I for one am OK with ads that do not pop-up or do a pop-up behind type. I occasionally click on many video game ads when it catches my eye.

And also, props & kudos to Chris Pirillo for making the world join together in the ever-expanding community of Geeks at Lockergnome! Without him, the world of technology would be left undiscovered and difficult to understand.

It’ll be weird blogging on this site from now on. Hey! Stop looking at my writing. Only kidding. Happy clock day, by the way… and have a pancake if you may.

I really enjoyed this video. Since becoming an internet entrepreneur is something I am trying to become eventually; this gave me the insight I needed about what I should do going forward. It may be hard, but I feel if I put my mind to it, I can do it There were really strong points made in this video that should be taken into consideration whenever blogging. Great post!

Thanks for your advice. I’m trying to market a book I recently published, so I’m looking for the best blogging sites to shamelessly sell my pancakes, as well as use the best strategies when pouring the maple syrup on my book.

I’ll be back to visit frequently at the International House of Blogcakes. Bye.

This Underwood guy is one pancake short of a short stack.

Chris. Great article. The thought of Pancake Maple Syrup and a double stack of Pancakes, with Cold Milk, made me hungry.
I have been s subscriber of LOCKERGNOME for a long time.
Keep up the great work. ED Sycamore Hills Mssouri

Just dropping a pancake.

I agree with Gina’s comment, when I went to read the post on ‘How to Blog’ I was expecting on learning how to blog, but I as well could not agree more with Gina’s post I learned two things.

I can hire you for a fee, I must write well, and optimize.

If your not blogging about tech, or giving away computers or tech gadgets (which you did not say), or your business then no one wants to read your content.

Where I would rather write a personal blog about my life where I can rant/rave and vent, to me that is more interesting to read then tech related stuff that has been blogged and blogged and blogged over and over by someone else already.

A better title for this posting would of been “How I earn money using Kontera”

Or leaving the title “How to Blog” but then the post should say “pay me and I will tell you How to Blog”

Thank You,
Scott

I had a couple of pancakes for breakfast very tasty.

Interesting and useful for all those of us who try and blog. Whether we blog about tech or pancakes or anything!

Good article Chris – Pancake
Ron aka The Blade

Good info. If you are ever in Nashville, you must visit the PANCAKE Factory. :)
Thanks for all the tips and tricks.

I have been watching you chris for a long time, but never really participated in your community. I tend to think of my self as a geek and very well versed in some of the “geeky” things you talk about. I found your blog post today very informative as I do most of your videos. Thank you, oh yea PANCAKE

Nice article! You do like pancakes very much, ha?

I was eating some pancakes today and catching up on the blogosphere and came across this post. Very intriguing… Now I just need to figure out some optimization skills. :)

Thanks for another informative article. You always provide such great advice.

I hear many people were inspired by this article & video.

Now pardon me while I go eat my pancake(s).

I personally think blogging is lame. Maybe I don’t get it, but I love pancakes!

Interesting. Didn’t know about Kontera till now. Pancakes all around!

Im not going to follow the comformist’s here by adding in the thin, flat cake prepared from a batter and cooked on a frying pan but rather say antidisestablishmentarian-ism. How’s that for interesting :)

@Chris, good job on your post, also I just tried this new type of Jumping Bean Pancake (It’s really interesting, you pour the batter on the griddle and they flip themselves!). I also posted a blog in response to this video on the geeks site.

@All, A good example of writing well would be correct grammar, spelling, and word usage because you can accidentally use words that are spelled correctly in the wrong context.

Example of wrong: Jimmy really should learn how to right well.
The word right, should be write in the above sample.

You also need to watch out for words like blue, blew, due, do, meet, meat, well, you get the idea.

BoredomConsumesAll

March 13th, 2009
at 7:42pm

That’s an unusual way of looking at it.
I have been wanting to start a blog for some time now but my only problem is that I get way into it and it comes out just looking like wikis.

Do I smell pancakes cooking?

Awesome video Chris.

I love the Lockergnome service.

:)

I like pancakes with vanilla icecream.

Always the “downer pancake” in the group, I was just wondering if Kantera would quality as a blogger who writes well, given the following excerpt from their questionnaire.

.What sort of responses have you been getting from Lockergnome users regarding to the types of advertising you employ?

Congrats on winning their award, Chris.

Whoops. Gues I better lern to spel rite!

I meant Kontera.

On second thought, maybe you should just edit out my comments.

Good info. This covered some of the stuff I was hoping to bring up with you in person if we managed to meet for Pancakes while I was in Seattle a week ago.

What Do You Think?