How Important is Social Media to a Business?

HyderPotter asked:

Should social media be at the top of the list for companies who sell things?

I don’t know about “top of the list” for any type of company. But… social media definitely needs to be a priority.

Companies obviously need a great product or service and amazing customer service. Those things have to be the main focus. Once they’re in place, you have to buckle down on marketing. Any good marketing plan these days involve social media.

Don’t do what too many businesses do: throw links at your customers. Yes, they want to see products and sales. They want to know what you’re up to. But more than that, they want you to TALK TO THEM. Seriously. Interact with your customers and it will build into an actual community based around your business. Don’t talk AT them… talk WITH them. Answer questions. Pose questions. Share a funny story or video. Interact with fun comments. Like things they’ve said and ReTweet when you can. Don’t just paste a bunch of crap and then ignore the streams until the next day.

Don’t panic over Facebook’s algorithms, either. You’ll never get it right. It’s hard work. Just focus on the things I mentioned, and your social presence will grow.

What about everyone else? What tips do you have?

How Important is Social Media to a Business?

3 thoughts on “How Important is Social Media to a Business?”

  1. my company that i work for really only ever uses or social media facebook and twitter for promotional reasons and some customer will post to us telling us if we are doing a good job or not so social media needs to be there but even for an ISP that i work for we dont use it as one of the main ways to contact or customers

  2. Engagement with customers via social is critical in my opinion…it lets the customers know you care and that they are worth the time.

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