Heather Lloyd Martin on Search Engine Writing
All the efforts by marketers aiming to game the search engines for top positioning could easily be put to rest by providing good old fashioned useful content. Instead of focusing on keyword density and crafty tricks to get to the top of the search engines, provide something people want to read and use common sense. That’s the message from Heather Lloyd Martin, CEO of Success Works and author of Successful Search Engine Copywriting. In this conversation from SES in San Jose, Heather talks with Chris about the fundamentals of writing for your Web site in a way that is both useful to customers and effective at getting good placement in the search engines.
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5 Comments
Ask An SEM
September 10th, 2006
at 10:56pm
below – the titles should give you a good enough reason to listen. Each interview is roughly 11 minutes long so it’s not a huge time committment. If you like the information let me know and I will continue to share it with you as I come across it. Heather Lloyd Martin on Search Engine WritingJennifer Laycock of Search Engine Guide on Search Optimization for Small BusinessesDomain Buying Tips from Monte Cahn of MonikerRick Corteville of Organic on Rich Media BrandingChris Heuer on Social Media Club
Heather Lloyd Martin on Search Engine Writing ~ The Chris Pirillo Show
March 26th, 2007
at 2:03pm
[...] Heather Lloyd Martin on Search Engine Writing [...]
Heather Lloyd Martin on Search Engine Writing ~ The Chris Pirillo Show
March 26th, 2007
at 2:03pm
[...] Heather Lloyd Martin on Search Engine Writing [...]
Mehboob
June 2nd, 2007
at 3:48am
Search Engine Optimization (SEO), considered by many to be a subset of Search Engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from Search Engines, usually in “natural” (”organic” or “algorithmic”) search results. Those efforts may also be seen in more narrow vertical Search Engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.
Mehboob
June 2nd, 2007
at 3:48am
Search Engine Optimization (SEO), considered by many to be a subset of Search Engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from Search Engines, usually in “natural” (”organic” or “algorithmic”) search results. Those efforts may also be seen in more narrow vertical Search Engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.