What is the Future of PR and Marketing?
Are all PR and marketing agents clueless? Maybe not. There are a few things that PR and marketing agencies might do to make bloggers respect them more, with these suggestions and discussion points coming directly from the Gnomedex audience:
- Demonstrate you’ve read the person’s blog
- For boggers: Don’t blast every bad pitch
- People want to talk to real people
- Spin really doesn’t cut it
- Open up a dialogue
- Product images, permalinks, people, passion
- Less press releases
- Don’t send a Word DOC
- Having passionate users of product
- Get them to stand up and talk about it
- People have built-in B.S. detectors
Steve Rubel is a senior marketing strategist with over 15 years experience. He currently serves as senior vice president in Edelman’s me2revolution practice. Edelman is the largest independent global PR firm. He is charged with helping Edelman identify, test, incubate and champion new forms of communication. He also explores this on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital.
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2 Comments
artagbat
May 12th, 2007
at 5:00am
I guess it is very important and interesting.
artagbat
May 12th, 2007
at 5:00am
I guess it is very important and interesting.