Fact or Context: The Ocean That is the Internet

I read an excellent article a few moments ago. Julien Genestoux talks about how the Internet is a vast, never-evaporating ocean. All of the content that is constantly pouring into that ocean are raindrops. In the article, he states that “When you’re a search engine, you obviously have an exhaustivity requirement. You can’t really skip on indexing the Indian Ocean. Google sends its bo(a)ts all over the ocean where it’s raining to update its index. However, the ocean is growing so fast that it will eventually become harder and harder to stay exhaustive.”

This has become a real problem for search engines, especially Google. They are trying to solve the problem by changing the way that they crawl and index websites in order to try and keep up with the constantly-changing websites. However, there’s going to come a point when that becomes impossible to do. Genestoux goes on to talk about how Twitter is better than Google when it comes to contextualization. When you search Google, you’re looking for facts. When you search Twitter, you want the context… you need to know what is happening (and being said about that subject) right now!

What are your thoughts? Is there any possible easy answer for search engine companies to attempt to keep on top of all of the data in the ocean?

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