While walking the floor at Search Engine Strategies in San Jose, we noticed something different in the Looksmart booth – Furl. If you’ve never used this awesome bookmarking tool, take it for a test spin; it will change your entire view of bookmarking. Looksmart was also one of the few companies with any public advertisement of RSS as part of their offerings. While the consumer in me latches on to the useful features of combining the smart bookmarking of Furl with my dialing surfing needs, Looksmart also offers some compelling services for content publishers and people looking to market their product to a qualified audience. Chris talked with Looksmart CEO, Dave Hills, about Furl, Looksmart and their role in online publishing and search.

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