Could Twitter Take Over Mainstream Media?
As I was browsing around the many social sites today, I came across a thought-provoking post on Geeks. The writer states:
While I do not believe that micro-blogging outlets such as Twitter are bringing on the death of the mainstream media, I do believe that it has forced them to re-think how they do business. Gone are the days of the six o’clock news. We live in a world where information is delivered to us within seconds, via outlets such as Twitter.
What do you think? Are social media sites such as Twitter killing off the “mainstream media”? While you’re thinking about that, why not take a read through some of the many other topics people are talking about today?
Geeks Blogs
- Is there an Apple Desktop event on the horizon?
- How can you increase the range of your wireless network?
- Stop spending so much money in the grocery store.
- Twittering the miracle on the Hudson
- Do you have a theme song?
Lockergnome Posts
- Seagate is providing firmware updates for failing hardware.
- What do former employees have to say about Google?
- Students are harnessing the power of Technology.
- The Conflicker Worm is striking again already.
- Is your computer security up-to-date?
Geeks Posts
- Can belief systems cause violence?
- Are you interested in the NFL playoffs?
- What do you like (and hate) about Windows 7?
- Are you a serious gamer?
- What office suite do you use, and why?
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15 Comments
Rob
January 18th, 2009
at 11:48pm
I would argue, in some instances, yes. I have a friend who booked a musical tour across the US using only Twitter. No mainstream media. This is truly a ‘game-changer.’
Daynah
January 18th, 2009
at 11:48pm
I enjoy reading about breaking news on Twitter before any of the news channels could report on them! News channel do have to rethink how they’ll deliver the news, and for starters, some are monitoring Twitter.
Wyatt Peak
January 18th, 2009
at 11:51pm
I think, rather than Twitter replacing mainstream media, news is turning into a more hierarchical industry.
I like to receive updates on news instantly on Twitter, within an hour or two a few blogs will have picked up some details, and the next day I’ll see a detailed report on a mainstream site.
All of these steps are important to me, but if I had to pick one as most important, I think it would be blogs, not Twitter.
Jon Pederson
January 18th, 2009
at 11:52pm
I agree. Mainstream media is being pushed to give the real news because they are not going to have the time to candy-coat it, and make it all hype. Besides, this next generation doesn’t want the emotionalism, they want the facts… fast.
Ben Williams (Hawk12online)
January 18th, 2009
at 11:55pm
I wouldn’t say that social media sites like Twitter are killing off or taking over Mainstream media, I would say that they have become an alternative to Mainstream Media – both Twitter and (e.g.) the News can exist however certain people will prefer to have news as it happens and others at the end of the day on the news.
As long as both social media sites like Twitter and Mainstream media coexist then all those who read the news etc. should be happy.
I think that Twitter certainly does a better job at getting news spread quickly, especially in the case of earthquakes etc. however I would say that, even in todays technology based world, not everyone has access to something like Twitter; making the news on TV a neccesity for these people to follow current-affairs.
Nice blog post, Chris. :).
Jeff
January 19th, 2009
at 12:01am
I agree that they are changing the way the news is delivered. I also think that blogs combined with vehicles like twitter are doing a lot of damage to mainstream media. This is especially true when the MSM runs a story and a blogger is able to refute that story with minimal research, sometimes within a few minutes.
There are so many tools available to the public now that it will be difficult for the MSM to maintain the traditional formats and methods for delivering the news.
For instance, I don’t see how most magazines can survive much longer. I follow the automotive industry (among others) and read stories on automotive web sites and blogs two or three months before they appear in magazines. It’s just the nature of the medium; it takes a good deal of time to edit, layout, print, and distribute a printed magazine. With a web site/blog, the layout is probably a bit easier if not 100% easier, there is not printing to be done and distribution takes one click. Editing is the only thing that is equivalent, although on some sites I don’t think ANY editing/proofing is done.
I was getting information about the plane landing in the Hudson faster than my co-workers could get it on the MSM sites. I was following Twitter feeds…
Huan22
January 19th, 2009
at 12:04am
I think the big media players are aware of this, that is why they themselves have twitter accounts for them to provide the latest updates with matter of, not minutes, but seconds.
Bill Cammack
January 19th, 2009
at 12:13am
Twitter isn’t going to take it over, but it’s replaced it, for sure. Back in the day, I filmed a speech by Hillary Clinton and had it “on the air” before “The News” even spoke about her, and when they did, they just had a couple of words, nowhere near her entire speech.
At this point, anybody that’s near an event can get the word out all over the world within the time it takes for that person’s polling to refresh. I found out about cranes falling down in Manhattan via Social Media. I found out about the plane in the Hudson via Social Media.
“The News” is too prepared, produced and calculated to be fast / immediately relevant. The only advantage they have left is helicopters. Services like Qik are about to make those obsolete as well when the average joe standing next to an event gets his phone out and broadcasts it live all over the planet.
Alexander Horre
January 19th, 2009
at 12:32am
Yup. If I do catch the news at 10PM in my area, 75% of the time I go:
1) Oh that story, saw that on twitter!
2) Oh, yeah that one on RSS…
3) Oh hey, that’s when…saw that on Twitter…
Todd
January 19th, 2009
at 5:33am
I do but I think it will also shrink the news. I usually don’t read full pages. I scan and read what I need to get the general idea and move onto the next. I don’t really get the full story.
mpgomatic
January 19th, 2009
at 6:13am
Twitter might not take over, but it has surely changed things and will be an increasing part of the mix. More and more, conventional media is using the technology.
I tweeted from the Detroit Auto Show’s press preview days last week, pushing photos up to stream as I walked the aisles. While my primary focus was to capture video, Twitter provided immediate coverage for my audience. (I was informed that show rules did not allow video streaming from the show floor.)
In the midst of a lightning round of snapping and tweeting on Tuesday, Senator Corker arrived on the floor, instantly creating a media swarm. I snapped and tweeted the madness as it happened, but didn’t have the chance to write up a post until I got back to the ranch …
http://www.mpgomatic.com/2009/01/14/senator-corker-goes-to-detroit/
@contests
January 19th, 2009
at 5:53pm
I think the potential is there… but it seems like Tweeting should be a protocol of some kind like email and RSS. I’m not sure it is good to have all tweets on one centralized site.
Twittonary
January 19th, 2009
at 7:53pm
Killing it off… I’d say no. Improving upon it more so and creating competition. Its an amazing tool for news, marketing, information, networking, and so much more than just mainstream media can create. Technology is ever evolving and this is just another step in a direction we seem to support, and I am please to see it so.
Ron Knights
April 7th, 2009
at 8:51am
I don’t see Twitter as replacing anything. Heck, I don’t even rely on Twitter all that much.
I’m only interested in a few activities, like Live Shows with my favorite online people.
I really don’t care if someone had roast beef for lunch, what time they went to bed, etc.
And I don’t even look at any of the News Stories on Twitter.
That’s one reason I drastically cut down on the people I follow.
Flint
April 9th, 2009
at 6:48am
no – I don’t think that Twitter is going to take over the Mainstream media.
The main reason – because you have to get people to follow you in Twitter.
Sure, if you’ve got 10,000 people following you, then you can post something – and it’ll get out quicker than the mainstream media – but if you’re one guy – and there’s hardly anybody following you – then the chances of anything you post getting “out there” is limited.
Personally, I think twitter is like hitting “reply to all” on your emails – or everytime you send an email – you send it to everybody in your address book.
I can see how Twitter *could* be useful – but everytime I check out somebodies Twitter feed – all I see are responses to other people – and none of the context to know what they’re talking about – and tons of random stuff that I’m not interested in. Or tinyurl links – that I have no idea whether or not I’d be interested in what the link is to.
Personally, I think it’s a fad, and people will get tired of it.