Via today's Broadband Reports comes word of an atomic bomb: “Comedy Central unveiled details on its new broadband network Motherload on Tuesday in New York. Motherload, which goes live on Nov. 1, will consist of five video-based channels featuring a mix of clips from Comedy Central's programming as well as original content produced specifically for the broadband network.”
They struck the motherload in more ways than one, my friends. The Internet is everywhere, broadband is no longer for the lunatic fringe, and we're already operating within an on-demand lifestyle. I'm sure other networks will be slow to follow suit, but they WILL follow with FULL length programming with HIGH production value (what separates the wheat from the chaff) and NO RESTRICTIONS. MSN Video certainly sucks less than it once did, but it's not half as important as this Motherload announcement. It's a Mother, indeed – and another huge blow to the existing cable programming infrastructure.