Thady Senior is curious about my thoughts on monetization. Buckle up, buttercups. We may be here a while!
Do you think monetization of content has gone too far? It used to be that everything could be watched for free and advertising revenue covered it. Now it is the case that internet streaming services (Patreon, Netflix, etc.) and satellite / TV services are chargeable. Do you think YouTube will integrate a pay-for-content facility?
First, YouTube already has a PPV option. It’s rarely used because it’s rather inflexible for both would-be supporters and existing producers.
Second, I don’t think monetization can ever truly go “too far.” If someone’s getting a piece of content for free, they have to support (or, in some cases, “suffer through”) whatever needs to happen to make that free transaction worth doing for all parties involved.
“Too far” for one person is not “too far” for another.
I’ve gone into this topic in depth at various points in the past, but advertising has never been a stable form of support for valuable content – and you’re blind to assume otherwise.
Take, for example, the cancellation of one of your favorite TV shows. Why? Because a network decided that few people wanted to see it. Is that content still valuable to you? Hell yes. But you don’t matter. Seriously, you don’t matter in the game of advertising.
Sure, in aggregate, you matter – but I’m not talking about an aggregation of appreciation. I’m referring to your independent appreciation for one piece of content or another.
Why do you care how many other people like something? If you like it, that’s all that matters. You should want to give anything and everything to ensure that it would continue to be done. Right? If not, then you don’t value what you say you value.
Independent content producers will eventually realize that the better number is probably a smaller number. I’d rather have 800 people telling me that I’m worth $5 a month to them than 350,000 people who don’t care whether I live or die (and they treat the content produced in a similar fashion).
What do all of YOU think? Has content monetisation gone too far?